91探花

ans膩’s hi-tech countertop micro-roaster delivers freshly roasted coffee from raw green beans in minutes

Tel Aviv, New York 鈥� CoffeeTech start-up ans膩 Roasting Inc., is applying new green technology to redefine the way coffee lovers indulge in their favourite beverage. Its sleek, fully autonomous mini-roaster, designed to elegantly perch on any office countertop, introduces on-demand roasting of raw green coffee beans. ans膩鈥檚 pioneering initiative offers a more Earth-friendly approach to savouring coffee and promises a new dimension to the enjoyment of the world鈥檚 most beloved aromatic brew.

鈥淏eyond downsizing the industrial roaster, we set out to change the game on sourcing and roasting fresh, specialty-grade coffee, conferring a whole new level of enjoyment to coffee drinking while making it a more eco-responsible experience,鈥� enthuses Matan Scharf, ans膩鈥檚 co-founder and CMO.
 

Rewriting the Coffee Narrative

 
Bringing coffee 鈥渇rom shrub to cup鈥� encompasses a long and complex journey that involves extensive mileage, energy resources, and layers of packaging. On the traditional route, coffee berries are cultivated, in dedicated fields in Central and South America, Africa, or parts of Asia before being bulk packaged for their first voyage to an industrial roasting house in Europe or the US.

The roasting process involves heating the beans to high temperatures often exceeding 204掳C in gas-operated roast ovens. Once roasted, the beans’ delicate flavours become volatile and susceptible to degradation. Vacuum packaging in aluminum and plastic materials or single-use coffee capsules is essential to preserve some of their flavour properties before they embark on the second leg of their long journey to retailers globally. Every step of this chain subjects the prepared coffee beans to
potential insults that diminish their freshness and fragrance.

鈥淎 coffee bean may find itself crisscrossing the globe two or three times before it reaches the
consumers鈥� mug, which exacts a huge carbon footprint,鈥� explains Scharf. 鈥淒uring this time, the quality degrades, and distinctive aromas and flavours are lost.鈥�

Moreover, coffee farmers, relying on third-party brokers and intermediates to market their beans,
are trapped into narrow profit margins. As a result, the coffee industry is struggling to be sustainable and profitable for coffee growers.
ans膩 is paving a greener path to the coffee experience, one that bypasses the intermediary and the need for capsule packaging and delivers bespoke raw green coffee beans directly to the consumer in 100% recyclable boxes.
 

A Fresh Perspective

 
鈥淪avouring a mug of coffee made with the raw, green coffee beans that you selected and were
roasted just for you at the point of consumption brings a whole new experience鈥攖he chance to
taste coffee in its freshest and truest form,鈥� exclaims Scharf. 鈥淎nd all with the knowledge that you are doing something good for the planet and the farmer.鈥�

Under the ans膩 system, consumers have the option to select from a range of specialty, single-origin cultivars consisting exclusively of 100% Arabica beans. These beans are delivered directly from the grower鈥檚 farm to the consumer in their raw green state for roasting on-demand in the ans膩 variety e23 micro-roaster.

Shift from 鈥淩oasting鈥� to 鈥淓nergizing鈥� Coffee

 
The compact appliance 鈥渁ctivates鈥� the beans, working from the core to the shell using a dielectric heating system. This process produces the characteristic aroma that arouses all the coffee-senses, without smoke or noise, as the beans are not charred in any way. Using computer vision algorithms, the ans膩 micro-roaster calculates the exact amount of energy to apply to each bean in real time for a perfectly homogenous roast.

鈥淥ur system works within minutes and autonomously. It鈥檚 simple to use鈥� explains Yuval Weisglass, co-founder, and CEO of ans膩. 鈥淵ou can even tell it how much coffee you want and by what time seamlessly through the ans膩 app. Our system is an ideal enhancement to the office environment, which is a bustling hub for coffee drinking. Our micro-roaster can feature in any setting, such as a hotel lobby, restaurant, or cafe.鈥�

The 鈥渁ns膩鈥� to the fresh coffee conundrum
ans膩 means 鈥渢he answer鈥� in Japanese. The coffee start-up emerged unexpectedly in Japan. The two
founders met at a conference they were attending for business ventures completely unrelated to
coffee. Over cappuccinos at a Japanese caf茅 chain, the two discussed the opportunities in the coffee industry, sparking the birth of ans膩.

After the two returned to Israel, Matan, an experienced tech entrepreneur, introduced Yuval, who founded the cybersecurity company TowerSec, to his brother Jonathan Scharf, the founder of MAE caf茅; – a direct coffee sourcing, roasting and specialty espresso-shop chain. Well-versed in the challenges and intricacies of coffee sourcing and roasting, Jonathan Scharf led the two to his coffee roasting facility and shared his vision: 鈥淚f we can turn this bombastic, noisy, high-maintenance coffee roasting oven into a small, fully automated user-friendly device that can easily be fitted onto the
countertop, we would have something ground-breaking.鈥�

About ans膩

 
CoffeeTech start-up ans膩 was established in 2020 by three visionary entrepreneurs: Yuval Weisglass, Matan Scharf, and Jonathan Scharf. Their mission was to spearhead the new future of coffee, through hyper-local roasting coffee in the workplace. As a specialty coffee company, ans膩 pioneered on-demand roasting with its ground-breaking variety e23 Micro-roaster. This sleek cutting-edge device enables on-demand roasting of raw green coffee beans, for preparing the perfect cup of fresh coffee in the office environment. ans膩 is a proud member of the Special Coffee Association (SCA) demonstrating the start-up鈥檚 dedication to both exceptional coffee and environmental welfare serving the conscious consumers that value their coffee experience as much as they value the planet.