91探花

• Cameron Shaw is a multi-exit founder with a background in biotech and longevity, including taking a biotech company through a Nasdaq IPO.
• Moe Hanafy is a multi-time founder and operator specialising in SaaS and AI, having launched and scaled more than 30 products and platforms globally.
• Together, Cameron and Moe founded PANIO, a dog longevity company focused on moving canine healthcare from reactive treatment towards proactive prevention.
• PANIO analyses 400+ health markers to build a detailed picture of each dog鈥檚 health and provide personalised recommendations around nutrition, exercise and interventions.
• The pair鈥檚 long-term ambition is to make PANIO a lifelong longevity platform for dogs, continuously tracking, learning from and helping optimise their health.

Tell Me About Yourselves and PANIO

I鈥檓 Cameron Shaw, a multi-exit founder in biotech and longevity, including taking a biotech company through a Nasdaq IPO.

And I鈥檓 Moe Hanafy, a multi-time founder and operator across SaaS and AI, with experience launching and scaling 30+ products and platforms globally, generating $Ms in revenue.

We are the co-founders of PANIO, The Dog Longevity Company.

We鈥檙e taking many of the principles transforming human longevity; prevention, comprehensive diagnostics, personalised interventions and continuous optimisation and applying them to dogs.

PANIO looks beneath the surface across 400+ health markers to build a much deeper understanding of each individual dog. We then turn that data into meaningful, personalised actions designed to improve health today while giving every dog the best possible chance of a longer, healthier life.

What Inspired You To Start PANIO, and What Problem Were You Trying To Solve?

Too many dog parents experience the same heartache: discovering something is wrong when it鈥檚 already too late. Behind that is often quiet suffering that, with earlier information and intervention, might have been reduced or avoided.

We wanted to move dog healthcare from reactive to proactive.

Human longevity is increasingly focused on understanding what is happening beneath the surface before disease presents itself. Why shouldn鈥檛 we do the same for dogs?

PANIO was built to identify those signals earlier and, crucially, do something meaningful with them. If we can intervene sooner, optimise health and potentially prevent some of that suffering and heartache, that鈥檚 an incredibly powerful reason to exist.

What Has Been Your Biggest Challenge So Far, and How Did You Overcome It?

One of the biggest challenges has been deciding what not to build.

The opportunity in dog health is enormous. There are diagnostics, genetics, wearables, nutrition, supplements, therapeutics and countless other directions we could pursue. When you can see the bigger vision, there鈥檚 a temptation to build everything at once.

We鈥檝e had to become disciplined about sequencing: establish the strongest possible foundation, understand the dog comprehensively, make that information actionable, and build from there.

The ambition hasn鈥檛 become smaller. If anything, it has grown. We鈥檝e simply learnt that building something ambitious requires being incredibly focused on what comes first.

Can You Describe a Pivotal Moment That Significantly Shaped the Direction of PANIO?

Seeing our first real-world results was pivotal. We were finding significant levels of chronic inflammation, elevated cortisol, parasites and other underlying signals in dogs that appeared perfectly healthy.

But we quickly realised testing alone wasn鈥檛 enough. Dog parents naturally asked: 鈥淲hat do I do next?鈥�

It鈥檚 all well and good giving someone a sophisticated test result, but saying 鈥渉ere are your results, see you later鈥� doesn鈥檛 solve the problem.

That shaped PANIO into what it is today: not simply measuring, but translating data into meaningful insight around diet, nutrition, supplementation, exercise and appropriate interventions, then tracking the dog over time to understand what is actually working.

How Do You Define Success?

For your business:聽We want PANIO to change an industry and make a genuinely positive impact while doing it. If we can help shift dog healthcare from predominantly reactive treatment towards proactive, preventative health and ultimately give millions of dogs more healthy years with their families, that is success. Building a significant global company and creating meaningful impact don’t have to be opposing goals.

As a founder (Cameron):聽My definition has evolved. Earlier in my career, milestones like fundraising, valuations, exits and an IPO felt like the scorecard. Today, I鈥檓 more interested in whether I can build something enduring, surround myself with exceptional people and look back knowing the company genuinely mattered.

As a founder (Moe):聽It鈥檚 the same as it鈥檚 always been for me. Every venture I鈥檝e joined or started has had one thing in common: the ambition to build a genuinely great business that also creates a meaningful, positive impact at scale. Success is being able to do both, create something commercially strong while improving the lives of millions of people along the way.

What Advice Would You Give To Someone Thinking About Launching Their Own Startup?

First, be brutally honest with yourself about whether you actually want this life.

Not everyone is supposed to start a company, just as not everyone is supposed to be a professional footballer. That isn’t killing someone’s dream; it’s recognising what the job actually demands.

Are you prepared for years of uncertainty, frustration, rejection and potentially significant personal financial pressure? Are you still going to want it when the excitement of 鈥渟tarting a company鈥� has disappeared?

If the answer is genuinely yes, then start. Don’t wait for perfect conditions. Get something in front of customers, listen obsessively and adapt quickly.

But entrepreneurship shouldn’t be pursued because it sounds exciting. You have to want the reality, not the headline.

What鈥檚 Next for PANIO? Any Exciting Developments We Should Watch Out For?

PANIO is now live across the US, UK and UAE, and we鈥檙e only at the beginning of what we want to build.

One area we鈥檙e particularly excited about is PANIO Frontier, our R&D arm, which has been part of the vision from day one. Frontier is focused on bringing cutting-edge science and new interventions into canine longevity, moving us beyond simply understanding and monitoring health towards finding new ways to actively improve it.

There are some developments there that we鈥檙e deliberately keeping under wraps for now.

More broadly, our ambition is for PANIO to become the longevity platform that follows a dog throughout its life, continuously measuring, learning and helping optimise their health as they age.

Want to be featured as 91探花鈥檚 Founder of the Week? Find out more about this weekly feature and how to get involved here.

Founders’ 5 with Cameron Shaw and Moe Hanafy

Want to find out more about the men behind PANIO? Stick around for 91探花’s exclusive Founders’ 5 with Cameron Shaw and Moe Hanafy.

Favourite Business Tool?

颁补尘别谤辞苍:听Notion. It鈥檚 probably the least glamorous answer, but I like anything that creates clarity. Startups become chaotic incredibly quickly: people, ideas, meetings, decisions and priorities all moving simultaneously. Having one place where the team can document what we’re doing, why we’re doing it and what happens next is invaluable. The more ambitious the company becomes, the more important simple organisational discipline becomes.

Moe: Airtable. I love tools that let you turn messy thinking into an operating system, and Airtable does that incredibly well. We鈥檝e used it for everything from CRMs and pipelines to operations, research and internal workflows. It sits in that sweet spot between a spreadsheet and custom software, flexible enough to evolve as the business changes, without needing to build something from scratch every time.

One Lesson You Learned the Hard Way?

颁补尘别谤辞苍:听Establish your culture before you grow your team. It鈥檚 crucial to establish the ethos, expectations and standards of a company before you start building a larger team. People need clarity on how you operate, what you expect from each other, and what is and isn鈥檛 acceptable. If you don鈥檛 define that early, culture starts to form by accident, and every new person can pull it in a different direction. I鈥檝e learnt that skills and experience are only part of building a great team. The best people also understand the standards, values and behaviours expected of them from day one.

惭辞别:听Small communication gaps become fault lines as a company scales. As a business scales, teams naturally become more specialised, but small gaps in alignment quickly turn into duplicated work, conflicting priorities and expensive decisions made without the full picture. I learned that good communication isn鈥檛 corporate overhead; it鈥檚 operating infrastructure.

One Future Trend You鈥檙e Watching?

颁补尘别谤辞苍:听The convergence of AI and preventative healthcare. We鈥檙e moving from healthcare based on occasional snapshots towards systems that can continuously learn from genetics, biomarkers, lifestyle and longitudinal data. AI’s ability to connect those enormous datasets and identify patterns humans simply couldn’t process manually could fundamentally change how we think about prevention, ageing and personalised medicine. We’re obviously particularly interested in what that means for animal health.

Moe: Everything personalised, effortlessly. We鈥檙e moving from products designed for the average person towards experiences that continuously adapt to the individual. That will extend far beyond personalised medicine into software interfaces, education, nutrition, financial products and even how information is presented to us. The important part is 鈥渆ffortlessly鈥�: people won鈥檛 want to configure all of this themselves. AI will increasingly understand context and quietly personalise the world around us.

One Quote You Live By?

Cameron: 鈥淟uck is what happens when preparation meets opportunity.鈥� I鈥檝e always liked the principle behind that quote. You can’t control when an opportunity appears, who you happen to meet or when circumstances suddenly change in your favour. But you can control whether you’ve done enough work to be ready when it happens.
惭辞别:听鈥淢ateriam superabat opus鈥�; the workmanship surpassed the material. I love the idea that what ultimately creates value isn鈥檛 necessarily the raw material you start with, but what you make of it. That feels particularly relevant to startups. You almost never begin with enough money, people, information or time. Two teams can start with almost identical resources and create completely different outcomes. The difference is judgement, creativity, execution and craftsmanship. For me, it鈥檚 a reminder that constraints don鈥檛 determine the quality of the outcome. The work can become more valuable than the materials you were given.

One Book/Podcast You Recommend?

Cameron: “The Hard Thing About Hard Things,”by Ben Horowitz. Building a company is rarely the clean, linear journey people describe afterwards. Most of the genuinely difficult decisions happen when every available option has downsides and there isn’t an obvious right answer. The book captures that reality better than most business books I’ve read.

惭辞别:听Isaac Asimov鈥檚 “Foundation” series. What fascinates me is the idea of psychohistory: taking something as apparently chaotic as civilisation and asking whether, at sufficient scale, it might become understandable and even predictable. One I think about in a similar hierarchy is knowledge: mathematics underpins physics, physics informs chemistry, chemistry gives rise to biology, and eventually you reach psychology and sociology, with each layer becoming exponentially more complex. We鈥檙e now reaching a remarkable point where humanity is beginning to understand and manipulate biology with extraordinary precision. “Foundation” makes you wonder whether one day our understanding of societies could become comparably sophisticated.

Want to be featured as 91探花鈥檚 Founder of the Week? Know someone who deserves to be recognised as a founder making waves in the startup landscape? Find out more about this weekly feature and how to get involved here.