Incentive-based life insurance platform YuLife recognized as insurance industry leader in the prestigious Financial Services Forum鈥檚 annual awards
听, the听the first digital life insurance platform on a mission to inspire life, was today announced as the winner of the 2020 Award for Product Service and Innovation in Insurance at the听Financial Services Forum Awards. YuLife is the first life insurance platform which incorporates incentive-based employee benefits into group coverage.
YuLife was founded with the intention of redesigning the concept of life insurance to make it far more than death coverage for family and loved ones.听The company enhances employees鈥� day-to-day wellbeing as a means of supporting their physical, emotional and financial wellbeing听through an incentive-based app. YuLife members are able to earn attractive rewards and benefits by completing everyday wellness activities, such as walking, meditating and mindfulness.
鈥淎s a company we value creativity and embrace the latest technology to fundamentally change the nature of life insurance to add real value to our members on a daily basis鈥� said Sammy Rubin, CEO and Founder of YuLife. 鈥淲e are proud to be recognized by the Financial Services Forum as the most innovative insurance platform and will continue to propel the industry forward鈥�.
The Financial Services Forum鈥檚 judges praised YuLife鈥檚 鈥榮trong development of personas and excellent integration with other apps鈥� and 鈥榗lever branding that echoes the company鈥檚 gamification theme鈥�. They also noted YuLife鈥檚 success in overcoming the difficulty in engaging customers with similar platforms, adding that YuLife is 鈥榣everaging engagement mechanisms tailored to the customer鈥檚 appetite for cashing in the digital currency in-app鈥�.
The Financial Services Forum鈥檚 annual awards recognise and celebrate excellence in product and service innovation across a range of categories. The physical awards will be presented at the Financial Services Forum鈥檚 Annual Members鈥� Dinner and Awards for Marketing Effectiveness, on 24 November 2020. You can read more about YuLife and the other winners, including Legal & General Retail Retirement, TSB Bank, Starling Bank, and Countrywide Surveying Services: https://thefsforum.co.uk/app/uploads/2020/05/Winners-Brochure-Product-Service-Innovation-Awards-2020-May-20.pdf
