- Origin is an enterprise benefits intelligence platform that helps organisations to manage their second-largest people cost 鈥� employee benefits.
- The platform is an AI-native solution that provides global benefits teams with the visibility, intelligence and governance they need to identify inefficiencies, streamline operations and make strategic decisions.
- At the heart of Origin is Cuido鈩� 鈥� the world’s first artificial benefits intelligence, engineered to solve the specific challenges that global benefits management presents.
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Tell Us About Origin
Origin is the AI-native enterprise benefits intelligence platform that helps multinationals to manage and optimise their second biggest people cost 鈥� employee benefits. For the first time, Origin provides a single source of truth for every benefit, cost, vendor and country, enabling benefits teams to identify inefficiencies, streamline benefits operations and improve employee experience at scale.
Where Origin is the platform, Cuido鈩� is Origin鈥檚 AI engine 鈥� the first-ever Artificial Benefits Intelligence鈩�. Unlike generic AI tools, Cuido is designed for the operational realities of multinational benefits, connecting inventory, spend, risk and performance data to surface actionable insights.聽
Headquartered in London, Origin is co-founded by industry veterans, Chris Bruce and Peter Craghill, who previously created Darwin 鈥� the global benefits administration provider, acquired by Mercer in 2016. Over the past twelve months, Origin鈥檚 enterprise customer base has grown rapidly to +30 companies, with notable brands including Pfizer, BP, EA and Gilead. The company has also expanded its ecosystem with twelve global partnerships, including ServiceNow.
Since coming out of stealth in April 2025, the company has also raised more than +$50M. The Origin team announced $21M Series A funding in May 2025, led by Felix Capital, and a further $30M Series A+ in March 2026, led by Notion Capital.
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What Makes Origin Unique?
Origin is the world鈥檚 first enterprise benefits intelligence platform. It represents a completely new category, made possible by AI.
The Origin platform has also been co-created in partnership with some of the world鈥檚 largest and most complex employers, including Pfizer, Comcast and BP; organisations that manage benefits across dozens of countries, thousands of vendors and rapidly evolving compliance requirements. This collaborative design and build ensures that Origin addresses the specific challenges that global HR and benefits leaders experience at work every day.
Is There A Market For Origin?
Yes, very much so. The global employee benefit broker market size was estimated at $45.69 billion in 2024 and is predicted to increase from $48.24 billion in 2025 to approximately $78.21 billion by 2034, expanding at a CAGR of 5.52% from 2025 to 2034.
Alongside this growth, global benefits data will become even more fragmented across countries, vendors, brokers, insurers, consultants, retirement providers and point solutions, compounding existing problems with visibility, intelligence and governance.
Origin鈥檚 enterprise benefits intelligence platform finally solves this problem by providing a single system of record, insight, and action for global benefits, powered by AI.
Where Can We Find Origin?
Website: https://originbenefits.com/LinkedIn: https://www.linkedin.com/company/origin-benefits/
Contact the team: https://originbenefits.com/contact-us
