Travel tech scaleup Upgrade Pack has appointed Deborah Merrens as Chief Marketing Officer.
A global marketing and customer experience leader, Deborah has worked for several聽world leading travel brands including British Airways, Hilton Group, Mastercard, Delta Airlines and Global Blue.
Most recently she headed up global relationship marketing at British Airways 鈥� with responsibility for marketing to travellers across loyalty, digital communications, corporate and trade marketing, and VIP travellers.
She has also been instrumental in the delivery of numerous digital 鈥榝irsts鈥� to market, including being part of the original聽ba.com聽launch team,creating Delta Air Lines鈥� first rewards program for SMEs, and launching the first consumer digital tax-free shopping program for Global Blue.
Deborah will lead all marketing for Upgrade Pack鈥檚 closed marketplace app for travel upgrades; which connects airlines and hotels with its affluent user base who are looking to buy upgrades that could otherwise go unsold. Access to the app is exclusive and provided through Upgrade Pack鈥檚 financial services clients as a premium loyalty benefit.
She will join the company鈥檚 senior leadership team and report to Group CEO Craig Unsworth.
The company recently announced its expansion into Asia Pacific with a base in Singapore and will also be taking premises in Toronto to service North American business later in the year.
鈥淒eborah鈥檚 industry experience aligns perfectly with our business and its clients, partners and users,鈥� said Craig Unsworth. 鈥淗er deep understanding of frequent travellers and premium offerings across international markets will be invaluable within our core niches, and as we scale. Having worked with her previously I鈥檓 delighted to welcome her to our growing team.鈥�
Deborah added, 鈥淚鈥檓 delighted to be working with Craig again to deliver an innovative solution to a clear gap in the market. I鈥檓 excited by the opportunity to bring such a transformative platform to travellers around the world, while generating revenue for our travel partners. It really is the ultimate win-win for our clients, partners and users alike.鈥�
About
Upgrade Pack聽is transforming the way upgrades are attained by the most valued customers and employees of the world鈥檚 most innovative companies. Upgrade Pack鈥檚 proprietary 鈥榗losed marketplace鈥櫬燾onnects travellers with exclusive, always-discounted premium flight and hotel upgrades in a simple, easy-to-use app. Privately funded with over 拢3m raised since 2018 Upgrade Pack is also the UK鈥檚 first tech company to give all employees share options through its聽Enterprise Management Incentive (EMI) scheme.
