UKTV has invested in online car repair marketplace Clickmechanic.com using its multi-million pound investment fund, UKTV Ventures. The online start-up has secured 拢1m worth of commercial airtime across the broadcaster鈥檚 network of channels.
UKTV reaches over 33 million viewers every month* and ClickMechanic鈥檚 debut TV campaign will run exclusively on UKTV channels Dave, Gold, W, Drama, Alibi, Eden and Yesterday from today, and for several months throughout 2020. Recent commissioned by Thinkbox and carried out by Data 2 Decisions, the econometric arm of Dentsu Aegis, found that on average, for a brand with less that 拢50m brand value, a 拢1m TV campaign can drive overall sales by circa 20%.
Launched in 2018, the UKTV Ventures fund offers high-growth start-ups an opportunity to advertise on TV for the first time and therefore accelerate their business growth. The fund has already made investments into award-winning preschool learning and entertainment platform Hopster, and pet tech start-up PitPat.
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Sheena Amin, director of UKTV Ventures said: 鈥淐lickMechanic is the perfect start-up to benefit from our innovative fund and we鈥檙e excited to launch its first ever TV ad. This online marketplace is solving a real customer pain point when it comes to finding and booking a car mechanic and there is a compelling and substantial growth opportunity to go after in taking this market online. With all the engaging motoring programmes that Dave has to offer, we see a strong fit with ClickMechanic鈥檚 target customer base and expect to drive considerable growth and new customer acquisition for the business via the impressive power of TV.鈥� 听
Founded in 2012 by Andrew Jervis and Felix Kenton, ClickMechanic makes car care easy for everyone, everywhere. The online marketplace allows drivers to get quick online quotes and book pre-vetted mechanics. Its real-time, online quoting engine is the first of its kind in Europe and empowers users to get the best deal possible and ensure they pay a fair price.
ClickMechanic鈥檚 debut ad has been designed and created by Happy Hour. It showcases the convenience of ClickMechanic鈥檚 services and how their mobile mechanics can get you back on the road quickly and efficiently.
Nicola Tyler, Managing Partner at Happy Hour said: 鈥淎s a first-time TV advertiser, we knew the creative for ClickMechanic needed to work hard to educate the audience, whilst balance brand memorability & cut-through with response tactics. With this in mind, our approach was to cement in viewers鈥� minds both visually and audibly exactly what ClickMechanic provides; so hopefully the next time you need a mechanic your immediate thought will be to simply 鈥楥lickMechanic鈥欌��
