Fierce PC custom-built desktops and laptops sales have skyrocketed over the last three months, with the company now exporting 50% of all its orders. The business is celebrating entering the Dutch and German markets thanks to e-commerce support from the Department for International Trade.
With聽an聽increasing number聽of聽people working聽and spending more time at聽home,聽a Lancashire聽PC聽manufacturer聽has seen sales surge聽by聽147%聽since聽the start of聽April聽for聽its聽custom-built聽systems.聽Husband and wife,聽Jon and Deborah Carter聽founded聽Fierce PC聽in 2009 after they started selling computer parts from聽their living room.聽What started as a way of making money following聽Deborah鈥檚聽redundancy soon turned into a successful business聽when they聽evolved into聽developing and selling聽fully assembled聽desktops聽on eBay.
Fierce PC鈥檚 business model is based entirely online聽via marketplaces and聽their聽website, which has聽a user-friendly PC Configurator tool. This allows clients聽to personalise聽their聽computer to fit their needs.
Europe is a key market for the business where聽the Department for International Trade聽(DIT) has lent聽e-commerce support and聽made聽introductions to online marketplaces. Recent deals in Germany and The Netherlands bring聽Fierce PC鈥檚 European export markets to 23 countries.
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Managing Director of Fierce PC, Jon Carter said:聽鈥淲hen we started Fierce PC, we only sold computer components but, as time moved on, we realised there was a large potential in building full computer systems and selling those on-line. This was a real game-changer for us. In ten years, we went from the two of us with computer parts stacked up to the ceiling of our living room, to 45 plus full-time employees working in a 10,000 sq ft warehouse. During lockdown, we saw a huge increase in demand for computers for home working and entertainment. Our international trade advisor at the Department for International Trade was instrumental in our overseas expansion, with practical e-commerce advice and new business opportunities.鈥�
Also聽at聽the forefront of custom-built gaming聽systems,聽earlier this year聽Fierce PC聽launched the聽Lumina PC,聽which allows聽swappable custom designs聽so customers can create聽a聽unique聽environment.
Minister for Exports, Graham Stuart, said:鈥� 鈥淓-commerce will play a vital role in the UK鈥檚 recovery from the coronavirus pandemic, and it is great to see SMEs like Fierce PC exporting.聽The free trade agreements we are negotiating around the world will help to increase exporting opportunities, boost investment and create more jobs for SMEs all around the UK.鈥�
Fierce PC has also been working with the DIT聽on its US exporting strategy. The manufacturer is on聽the verge of announcing聽its聽entry聽into聽the market via an online marketplace.
Latest figures show that demand for British聽computers, laptops, and tablets聽shows no signs of slowing,聽with exports聽worth 拢3.5 billion聽in the 12 months to end of May 2020 an increase of 3.7% on the previous 12 months.
