Lead generation technology company, ROI Media UK, has acquired the听consumer finance assets from Raketech, the iGaming performance marketing partner.
The听EUR 4.2 million听deal comes five months after a 拢3 million investment from BGF, the UK鈥檚 most active investor in growing businesses. The funding was raised to support the company鈥檚 expansion into 12 cities across the UK and Europe.
This latest strategic acquisition will expand the business鈥� reach into the financial services sector and grow its geographical footprint into Norway.
Joel Halling, co-founder and sales director at ROI, said:
鈥淭his deal is the latest step in achieving our ambition to听be the number one lead generation business in Europe听and the UK. We will continue to focus on听organic growth, but we will always be interested in听other听high-quality听acquisition听opportunities听that can be optimised to drive further growth.鈥�
ROI鈥檚 success to date has been through its market-leading lead generation product, which allows small businesses to rent a highly optimised website, attract more leads and ultimately boosts their sales.. ROI鈥檚 innovative proposition has had success in the home improvement and maintenance sector and is scalable across different geographies and sectors.
Robin Kaneteg, co-founder and CEO of ROI added:
听鈥淎s a business, we鈥檝e made excellent progress since securing BGF鈥檚 backed earlier this year. With ongoing investment in improvements to our technology, we鈥檝e rapidly expanded our customer base and made good headway in recruiting talent to establish new sales offices in key locations.鈥�
Anecta advised ROI on the transaction.
Oskar M眉hlbach, CEO of Raketech said:
鈥淭he divestment of our consumer finance assets is an important and natural step for us to ensure sharp focus on iGaming. Furthermore, it gives us additional ammunition for growth through M&A,where we see high potential on strategic markets such as the US. In only a few years we have managed to grow our finance assets into one of the key portfolios within its niche in the Scandinavian market. However, I am confident that ROI,with its dedication to the financial affiliation market, is the right partner to take these assets to the next level.鈥�
