Launching this Spring, London-based social food app Propagrub will take on delivery giants, but with the aim to bring 鈥渞eal food鈥� to people via local chefs and independent traders.
Inspired by the effects of the pandemic, which saw chef unemployment rates rocket and the number of small businesses selling goods through social platforms increase, Propagrub creates a fresh new platform for independent chefs and traders seeking new business and exposure.
Founders Brandon and Jacob Elmon designed the app with the hope of getting redundant chefs back working in the kitchen.
Unlike other food delivery apps currently on the market, Propagrub was designed to break down barriers between consumers and the preparation of their food, presenting features such as a live chat option, where users can communicate with chefs, and a live stream section, which will allow users of the app to virtually experience the creation of their meal.
CEO and co-founder Brandon comments: 鈥淚t is in the very nature of modern food delivery apps that we don鈥檛 know what鈥檚 going into our food or who鈥檚 making it. Propagrub is all about rebuilding these connections. We connect our users directly with the person cooking their meal鈥�.
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Other features of the app will include an AI recommendation algorithm, which personalises users鈥� feeds based on past orders, and categorised sections that have the potential to range from vegan and gluten-free diets to in-vogue diet plans.
Propagrub presents a social aspect in its community page, a foodie hub targeted at those who 鈥榣ive to eat鈥� rather than 鈥榚at to live鈥�. Users will be able to share photos of their delivered dishes or their favourite chef menus in a space specially created for food discovery. A reels feature, 鈥楥lips鈥�, will also be available for users to get a more in-depth preview of chefs on the app or view other foodie-related content.
鈥淭his is really what makes Propagrub more than just an app but a social platform, like Instagram or TikTok. Everyone loves to share images of their food on social media, but you often find them getting drowned out by the vast variety of other content shared online. Propagrub shines a brighter light on the foodie community.鈥�, suggests COO and co-founder Jacob.
The launch of the app will also bring the introduction of Propagrub鈥檚 cryptocurrency, which will play a significant role in the workings of the app, as well as being used alongside regular payment options. The currency will form part of a reward system for users interacting with the app鈥檚 community page, and Propagrub鈥檚 delivery drivers will also have the option to be tipped in crypto payments
Upon ordering their food, users can choose whether to click and collect or have their meals delivered to their door by a trackable Propagrub driver. To prevent harmful environmental impact, Propagrub has partnered with Ecologi, which will allow the app to plant a tree per every delivery, offsetting carbon. Chefs will also be encouraged to purchase food packaging from Propagrub鈥檚 eco-friendly shopfront.
Why Become a Propagrub Chef?
Propagrub invites all local chefs and street food traders, ranging from ameteur to professional, to sign up and build their business on the app. But why should they do it?
Propagrub will allow chefs to run their own business for just 拢1 a day, free for the first three months. The app will take just 10% from all orders, a far smaller percentage than other apps currently operating.
Thanks to the app鈥檚 sophisticated algorithm, Propagrub is designed to put chefs and their brands directly in front of their target audience, removing the drawn-out process of self-marketing and leaving more time for food.
Chefs will receive ongoing marketing and operational support whilst listed on the app, allowing them to safely and sustainably build their business from the comfort of their home kitchen.
Chefs can sign up to Propagrub at: https://propagrub.com/
