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A women鈥檚 assertiveness coach, best-selling author and mum of three teenage daughters is celebrating making her contribution to International Women鈥檚 Day and the #breakingthebias conversation this week, as she releases her brand new app – 鈥榃oman Up鈥� – the ‘Netflix’ of personal development for women.

Describing the app as 鈥榚verything you need to live the happy, fulfilling and successful life you deserve, Jodie Salt, 42 from Frodsham, Cheshire, has packaged her years of knowledge, learning and vast resources which she has used to support thousands of women globally to date, into something that anyone can access any time, from anywhere, in a bid to further increase the impact she can make on her mission to empower more women to step into their strengths and to readdress the gender imbalances that can come from women not feeling empowered enough, confident enough, or assertive enough to fight against gender inequality when it arises.

She also believes that often 鈥渨omen are their own worst enemy when it comes to gender bias and so the app has been created in a bid to tackle this too, to ensure women are not further fueling gender stereotypes due to their own lack of self-worth.鈥�

According to Mary Ann Sieghart, from the BBC Radio 4 programme, Analysis, research from Harvard through their Implicit Association Test shows that 80% of women and 75% of men show some bias and Jodie herself, even as an active feminist, banging the drum daily about equality for women showed up plenty of gender bias towards women in this test.

She said of these findings: 鈥淪howing that even I have gender bias doesn鈥檛 make me a bad person, but it does raise my self-awareness of some of the beliefs that have been imprinted in my brain – now I鈥檓 aware of these I can act, and that can only be a good thing鈥�

The Woman Up app includes a huge library of video modules, masterclasses, downloads, workbooks and much more, covering everything from confidence to personal style, sleep to managing your money, hormones to accelerating your career, relationships & sex to wellness & physical/mental health.

With a 15-year corporate background in leadership development, a whole host of personal experiences and mum to 3 teenage girls Jodie who is co-founder of Womanifest 鈩� the biggest female and empowerment show in the north of England, became an expert in assertiveness for women 7 years ago after choosing to leave the corporate rat race and become an entrepreneur. She has since built her methodology, The Woman Up Way – a 7 step framework to empower and liberate women to life the happy, fulfilling and successful life they all deserve.

Jodie experienced a lot of sexist behaviour throughout her career and was also on the receiving end of bullying behaviour which triggered her own personal journey with assertiveness. She has invested in excess of 拢20k in her own development and is determined to not let it cost other women the same whilst achieving the same results. She battled many (unknown at the time) gaslighting relationships, sexual advances, toxic friendships, a divorce, challenging stakeholders, nightmare clients, and underperforming staff that have given her a solid grounding to become an expert in her field to support others.

Qualified Executive Coach, Jodie, works with women through online self-led courses, group coaching programmes, one-to-one coaching and retreats and in September 2021 released her debut book – 鈥榃oman Up 鈥� the 21st century women鈥檚 guide to being assertive鈥�, calling out for women to step up and commit to themselves to 鈥榃oman Up鈥� by taking one positive action towards female equality and making a stand for their own happiness, fulfilment and success.

She said: 鈥淭he book continues to educate, empower, entertain, inspire and liberate women to reconnect with their true identity, step into their own space & own it, figure out what they want, shamelessly declare it to the world and then go out and get it! My goal is for the app to support this by providing daily needle moving activities women can do to actually take action towards making a change -this way I鈥檓 hoping to remove some of the barriers that stop many women from actually moving forward as it鈥檚 too easy for us to drift when not guided more closely鈥�.

She added: 鈥淭he Woman up鈥� app will transform the way women are able to focus on their own personal development, helping them to make a small change daily that creates a big difference in their lives. The way people consume content is changing. Women especially are time poor and spinning all the plates of life so there just isn鈥檛 time to sit down at a desk with a laptop to do some 鈥榩ersonal development鈥�. But that doesn鈥檛 mean it鈥檚 not important to them or that it鈥檚 not a priority. My audience have told me they want to learn on the go, in short sharp bursts, where they can easily pick up where they left off. They also know they need accountability to turn that learning into reality鈥�so that鈥檚 what I鈥檝e provided鈥�.

鈥淭he library of learning modules, masterclasses and resources are all categorised into themes, just like on Netflix. They can easily set and record progress against their goals and push notifications mean that it鈥檚 like having your fairy godmother sat on your shoulder reminding you how awesome you are, motivating you, challenging & supporting you to keep at it.鈥�

App users can access additional courses, personal one to one coaching and other upgrades available within the app and this is available for only 拢8.99 a month or 拢27 for VIP.