Be sure to keep your arms and legs inside the cart at all times while you plummet from Blackpool鈥檚 newest and tallest rollercoaster at The Blackpool Tower!聽
The new virtual reality ride will be open to the public this month at The Blackpool Tower, and features a first for VR 鈥� a bespoke townscape of Blackpool鈥檚 iconic skyline and the Fylde Coast, offering unseen views of the landscape and icon buildings, such as The Blackpool Tower, the three Piers and The Pleasure Beach.
Visitors to this world-famous attraction need only step into The Blackpool Tower鈥檚 brand-new themed entertainment and events space, The Fifth Floor, before experiencing the thrill of a lifetime in this specially adapted edition of Immotion鈥檚 immersive VR coaster experience, The Tower Coaster.
Created by the team at Immotion, this is the first-time content from an existing experience has been modified to match an urban setting, something which is now available as part of Immotion鈥檚 offering, all of which creates a more in-depth, and richer immersive experience for the user.
CEO of Immotion Group plc, Martin Higginson said: 鈥淲e are absolutely delighted to have partnered with one of the most iconic tourist attractions in England. Our focus on quality, high-footfall leisure locations is embodied by The Blackpool Tower, and we hope to make the visitor journey even more enjoyable鈥�.
鈥淭his bespoke experience is taking immersive VR to new levels and we cannot wait to engage further partners with more uniquely created cityscapes. We continue to provide our partners with high-value new exciting experiences that complement their current offerings and generate valuable ancillary revenue for them. We believe this is a highly scalable model with global potential, as has been evidenced by the number and quality of our international partnerships with the likes of Al Hokair, Merlin Entertainments, Shedd Aquarium, SeaLife, Santa Barbara Zoo and London鈥檚 The O2 Arena to name but a few.鈥�
