is the UK’s largest clothing rental platform, offering our community over 6,000+ rental pieces with the greatest variety of stock to choose from.
HURR utilises cutting edge technology including environmental savings calculators on each item page, artificial intelligence-powered attribution and item tagging, real-time ID verification, smart merchandising and much more.
More recently, we launched the , a 100 piece edit that has been carefully curated by their in-house team. It’s the first time a department store has ever launched their own rental collection and marks a huge shift towards sustainability within the fashion industry.
How did you come up with the idea for the company?
As a millennial, I鈥檓 of a generation that don鈥檛 question shared ownership. First-hand, I’ve witnessed the rise of disruptive tech-first businesses such as Uber and Airbnb – we rent cars and houses, so why not our wardrobes?聽As an undergraduate, I founded a tech-led startup and after training in a more traditional corporate environment, I founded HURR to disrupt the way we consume fashion.
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What advice would you give to other aspiring female entrepreneurs?
Never take no for an answer. I鈥檓 a big believer that when there鈥檚 a will there鈥檚 a way. We stuck to our vision and continued to build HURR long before the 鈥榮ustainable fashion鈥� movement boomed.
What can we hope to see from HURR in the future?
We鈥檙e now working with a number of fashion brands directly, who have chosen HURR as their official rental partner.
We鈥檝e recently signed , , and . There are many more to come – watch this space!
