We caught up with Christen Dali, Co-founder of CBD coffee brand My Lifeline, to talk all things from the benefits of CBD to the importance of not comparing yourself to other people鈥�
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Tell us about My Lifeline
My Lifeline helps busy people take care of their body, mind and planet. It is a brand of ready-to-drink premium organic cold brew coffees that I started in London in 2019. Our coffees are augmented with natural extracts and cannabidiol (CBD 鈥� a non-psychoactive compound extracted from hemp). We launched in May 2020 (amid lockdown 鈥� great timing) at Planet Organic stores. We now sell online and at various independent shops across London.
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How did you come up with the idea for the company?
I鈥檝e lived in London for the past 10 years 鈥� working hard as a corporate banker, studying hard to qualify as a chartered accountant, and playing hard. I鈥檝e always loved being incredibly busy, synonymous with living, achieving and being happy. To some extent that has been true. Then in 2018 I had a series of medical investigations that made me realise that living at 100 miles an hour was not worth endangering my vital organs. I was after a compromise. I started paying attention to my physical and mental wellbeing for the first time 鈥� I discovered CBD and reading about it intrigued me 鈥� I couldn鈥檛 understand why we were not talking more widely about a compound with so many possible benefits. I added it to some of my favourite drink 鈥� coffee 鈥� and it worked. The productive meeting the soothing. Self-care without stopping. Calm but kick ass!
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What advice would you give to other female entrepreneurs looking to start a business?
Start small. Make a small step towards your goals every day. I used to get paralyzed by seeing all that others had accomplished and found peace by reminding myself of a 鈥榬ule for life鈥� by Jordan B Peterson: compare yourself to who you were yesterday rather than who someone else is today.
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What can we hope to see from My Lifeline in the future?
High-quality cold brew coffee, which has a completely different taste profile to iced coffee 鈥� for the better! More flavours and collaborations coming soon鈥�
