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Whether you鈥檙e an experienced software developer, an entrepreneur or simply a creative individual, chances are you have wondered what the next big, money-making tech idea is going to be. So many of the programs and apps we use every single day started with a simple idea which blossomed into a money-making machine.

Elon Musk signed an agreement with Twitter to buy the company for $44 billion in April and Wordle was reportedly sold for a value in 鈥榯he low seven figure range鈥� in January this year, but how did these platforms become so successful?

Launching an app and taking it to great heights is similar to launching any other business: proper planning and execution is key, but there are some consistencies between most of the world鈥檚 most valuable programs.

Matt Rudge, Senior Product Developer at Code Institute, has explored this, listing the six simple rules which some of the world鈥檚 biggest programs have followed:

1. Keep It Simple and Focused

 
Successful programs like Wordle and Flappy Bird often start out as incredibly simple ideas, which are easy to develop and fulfil a specific need or interest for their player base.

Matt says: 鈥淲hen you鈥檙e developing an idea, it鈥檚 important to identify your target audience and view the project from their perspective. How usable is the idea? Is it easy to grasp?鈥�

鈥淲ordle was originally built for the developer鈥檚 partner before it became public, so the key concepts of the idea were incredibly simple, a daily word puzzle to provide a single person with a challenge. This made the idea easy to scale, and the simplicity made it widely popular.鈥�

 

2. Just Keep Shipping

 
It might be tempting to think you need to 鈥榝inish鈥� your project before making it public, but as long as the program is usable, and has the core features in place, it doesn鈥檛 need to be the finished article.

Matt says: 鈥淵ou don鈥檛 need to have finalised your project before you ship it to market, and if you鈥檝e identified a niche for the program that hasn鈥檛 yet been filled, it鈥檚 actually beneficial for you to be the first to market to help you build a loyal following.鈥�

鈥淎dditional features, polish and tweaks can all be made when the program is live, and whilst you鈥檒l need to ensure that the core features are in place, and you don鈥檛 want to make a completely unusable program public, it doesn鈥檛 have to be the finished article to be successful.鈥�

 

3. Relative Levels of Experience

 
Once you have your idea, it may seem overwhelming to know how to begin developing it, but many of the most successful, simple ideas don鈥檛 require much more than fairly good coding skills.

Matt says: 鈥淧rograms like Wordle and Flappy Bird have very small code bases, and could be created with less than a couple of hundred lines of code. They鈥檙e both incredibly simple ideas that don鈥檛 require years of software development experience.鈥�

鈥淟arger ideas and social networks, like Twitter for instance, are more complicated and do require more experience, and potentially a small team. Getting a simple social network off the ground is not too difficult, and full-stack software development frameworks, such as Django, make it relatively easy to implement. However, building defences against hacking, and making the project scalable to thousands or even millions of concurrent users is where the real challenge lies.鈥�

4. Add The 鈥楯uice鈥�

 
All of the most successful ideas have a special something that keeps their audience coming back for more. This is commonly known as 鈥榡uice鈥�, and doesn鈥檛 need to be complicated, but something small and rewarding that users love.

Matt says: 鈥淛uice describes the payoff or reward that keeps your audience engaged. Often this is only registered subconsciously by the user, but it is incredibly important to a successful idea.鈥�

鈥淚f you look at Wordle, there are little, cheerful animations that make it satisfying to use. The way the letters reveal themselves after you make a guess, and the way they jump when you guess correctly. This 鈥榡uice鈥� isn鈥檛 strictly necessary, but it鈥檚 well planned to improve the user experience, and this is fundamental to creating a successful design.鈥�

 

5. Involve The User

Keeping the user involved is a surefire way to keep people engaged and invested in an app, says Matt: 鈥淯sers feel more engaged and supportive of a project if they feel involved from the start. Consider ways you can involve your users in ongoing development or bug fixes.鈥�

鈥淪uccessful ideas pay great attention to the user experience. Far from the Hollywood image of a programmer sitting down at the computer and bashing out an entire program, successful projects are well-planned to deliver the features and experience that will keep a user coming back.鈥�

 

6. Upskill Yourself When Needed

 
While the premise of many successful ideas may be relatively simple, the work which goes into them is often not and founders will almost certainly continue to develop and hone their skills along the way.

鈥淭here are plenty of freelance software developers who will take on an idea and code it for you. You really can鈥檛 beat the feeling of having built something yourself, though,鈥� says Matt. 鈥淔or this, there are many software development courses that will take you from a beginner to a competent programmer. You鈥檇 then be able to produce, at least, a working model of your project. If you choose the right course, you鈥檇 be able to bring it to completion as well.鈥�

 

Code Institute offers students the opportunity to learn the practical skills needed to become proficient in Full Stack Software Development, Web Application Development, eCommerce, Predictive Analytics and Advanced Front End and begin their careers in software development.

For more information about Code Institute and the courses they offer, visit: https://codeinstitute.net/