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Playermaker, the wearable footwear-mounted performance tracker, today announced that it has raised $40M in funding to date, led by Ventura Capital Group,聽with additional investment by MIG Capital, Pegasus Tech Ventures, and others. The funding will be used to further extend the company鈥檚 global reach with an emphasis on accelerating its growth within the consumer market and developing a new Multi-Sport Platform to drive Playermaker鈥檚 expansion beyond soccer, beginning with basketball.

Playermaker鈥檚 wearable performance tracking device turns any footwear into a connected solution that captures professional-grade technical, tactical, biomechanical, and physical data from the source of motion. This provides valuable insights and analysis to enable and empower athletes at any level to maximize their skills, monitor injury risk, as well as expedite injury recovery.

Until now, performance tracking resources, which help to inform coaches and athletes about training impact, match performance, and managing injuries, have typically only been widely available for male professional athletes 鈥� reflecting a historic disparity in funding and technology between male and female athletes.

Playermaker鈥檚 mission is to infuse data with purpose, with the goal of bringing equal opportunities for all athletes no matter their age, skill level, or gender. By making elite-level performance tracking and data insights affordable and accessible to all athletes, Playermaker is leading the sport technology market towards a more equitable future.

鈥淥ur mission is to challenge the disparities in sport, striving to attain fair play and equal opportunity for all by ensuring that everyone can access the knowledge they need to improve their game,鈥� said Guy Aharon, CEO and Co-Founder of Playermaker. 鈥淲e are empowering and inspiring boys and girls across the world of sports to stay active, pursue their dreams, and be the best they can be regardless of their discipline, location, or resources. Ultimately, wherever there is passion and shoes, that鈥檚 where we want to be.鈥�

Unlike other fitness trackers on the market, the Playermaker solution is able to track technical performance and offer further-reaching insights due to the position on both the left and right shoe. This enables it to pair the usual surface-level metrics with complex functional factors such as foot placement/angle, foot velocity, acceleration on hard cuts vs. straightaway runs, and more – allowing for more unique and astute insights.

The device requires no additional infrastructure or installation and doesn鈥檛 require WIFI, cell service, or external power to collect and analyze data from any given session. It can also be used both indoors and outdoors, differentiating it from GPS systems and making it easily adaptable across a range of sporting activities.

鈥淪uch a groundbreaking sports technology is extremely rare to find. Playermaker 鈥渦ps the game鈥� for professional and recreational footballers alike, creating a unique level of deep insight and competitive edge for players in a simple and user-friendly way,鈥� said Mo El Husseiny, Ventura鈥檚 Managing Partner. 鈥淲e now have the ability to track performance data and provide deep and instant insight far beyond the usual metrics – something that every athlete can benefit from and a vision that we at Ventura are very excited to back.

Guy and the team have proven Playermaker鈥檚 immense value by already dominating the world of football. More importantly, the Playermaker team is driven by a clear purpose and goal – to better the world of sports for all who play them. They digitized and gamified the world鈥檚 favorite game and that鈥檚 just for starters.鈥�

This announcement comes after a series of successful partnerships, including the announcement of Liverpool FC wonderkid,聽Harvey Elliott, as brand Ambassador, the expansion of its聽partnership聽and launch of a聽community initiative with Fulham FC, as well as an extended project聽with the English Football Association (FA) and Leeds Beckett University to explore and provide in-depth insights into the demands of women鈥檚 soccer.

The company has experienced substantial international growth across academy, college, semi-professional, and elite level teams, with one of the most popular sports in the world – across demographics. Using the institutional knowledge and data it has gained in soccer, Playermaker has already begun rolling out its Multi-Sport Platform. In doing so, Playermaker is working with a number of elite and recreational basketball teams in the US and EU, establishing the foundation for a new, multisport, B2C offering.

鈥淲e have been blown away by the support Playermaker has received internationally and our investors have shown great faith in our team and the potential of our technology,鈥� continued Aharon. 鈥淥ur journey began with soccer but the data, knowledge, and experience we鈥檝e gained is a rock-solid foundation that we are excited to leverage to elevate all athletes across sports. We are confident that the success we have seen in soccer will be replicated in other sports because nothing feels better than having all the tools you need to improve when playing a sport you love at any level.鈥�

Established in 2016, Playermaker is a sports technology company revolutionizing the way that athletes at all levels develop their skills by providing next-level insight into performance with its wearable footwear performance tracker. Now the fastest-growing footwear performance platform, Playermaker鈥檚 ground-breaking technology transforms any footwear into a connected solution. It then provides in-depth analysis and monitoring of key athletic performance indicators via foot movements for team and individual use.

With offices in London, Miami, and Tel Aviv, Playermaker鈥檚 solutions are used by elite clubs, academies, and recreational athletes worldwide and deliver a competitive advantage to some of the most forward-thinking athletes, teams, and coaches with no additional infrastructure or installation required.