Company: Jecca Blac
Founder: Jessica Blackler
Website:
About: Jecca Blac is a gender-free makeup brand that celebrates all makeup wearers, currently sold online and also in Walmart.
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About Jecca Blac
After working as a make-up artist, Jessica Blackler was giving private makeup lessons and started receiving requests听from people who were experimenting with makeup for the first time.
鈥淢ost of my clients were trans women who听wanted听to understand how to apply makeup to suit their needs,鈥� she recalls.
鈥淚 was inspired by my clients to create a brand that overlooked gender and concentrated more on beauty. I found that clients would have similar makeup concerns and I wanted to create solutions for my clients.鈥�
Jecca Blac鈥檚 first product was created to cover beard shadow but can also be used to cover all over base. All of the products are still inspired by their customers and they have built听a community around the brand that massively contributes听to our brand鈥�s direction and growth.
The brand鈥檚 make up is proudly gender-free, vegan and cruelty-free.
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Popular products include the Glow Drops Primer and Correct & Conceal Palette (above).
The brand has received backlash, but that does not stop them from working toward their goals.
鈥淲e want to break down stigma behind the beauty industry and thankfully we have an amazing community to help turn backlash into an opportunity to educate.鈥� Blackler confirms.
