Every day, 150 people in the UK die from out-of-hospital cardiac arrests, making it one of the nation鈥檚 biggest killers.
The vast majority of sudden cardiac arrests happen in the home or the workplace, striking quickly and with little to no warning. Survival rate is low; if a victim does not receive CPR or defibrillation within the first ten minutes, they will not survive.
Yet new research carried out amongst the UK population reveals that only 18% of people would feel confident using a defibrillator if they witnessed a loved one suffering a sudden cardiac arrest. This drops to 16% if the victim is a stranger.
Findings suggest that the main barrier holding people back from using a defibrillator in an emergency is a lack of training (43%); followed by a lack of confidence (41%); and a fear of causing further damage (35%).
CellAED庐, developed by Rapid Response Revival庐, has been created to increase access to defibrillators and overcome barriers to their use. The world鈥檚 first personal, portable defibrillator uses game-changing technology, designed to improve the chances of surviving a sudden cardiac arrest.
CellAED庐鈥檚 unique Snap Peel Stick么 design means the device is quick and easy to use, even by someone with no medical training. CellAED庐 is up to one tenth of the price, size, and weight of current technology, and makes at-home defibrillator ownership a possibility.
Donovan Casey, co-founder and CEO of Rapid Response Revival庐 said, 鈥�In 2014, when my partner Sarah suffered a sudden cardiac arrest, I was a customer for a product that didn鈥檛 exist. Without the quick action from emergency services, Sarah would not be here today. So CellAED庐 is born out of a personal mission to make this life-saving technology available in homes and all public spaces. I鈥檝e seen first-hand that cardiac arrests strike anyone, regardless of age or health status, so having the suitable tools and knowledge to hand could save the life of a loved one, colleague, or passer-by.鈥�
Dr Steven Brooks, Chief Medical Officer at Rapid Response Revival庐 said, 鈥�CellAED庐 will profoundly change the way we address sudden cardiac arrest in our communities. The miniaturisation of existing AED technology, paired with approval from the world鈥檚 leading medical device regulatory authorities makes CellAED庐 the obvious choice for life-saving defibrillation in homes and workplaces. If there is a CellAED庐 nearby, the chances of surviving a sudden cardiac arrest significantly improve.鈥�
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Increasing awareness of sudden cardiac arrest in the UK
Improving the UK鈥檚 access to defibrillators is just one part of the solution. Only one third (33%) of UK adults would be able to recognise the signs of sudden cardiac arrest and just (26%) know how they differ from heart attacks.
With only 18% of people in the UK having had CPR training in the last two years, confidence to step in during an emergency is currently low. But appetite for training is high 鈥� over two thirds (68%) of UK adults would like to learn CPR to be able to better help.
Rapid Response Revival庐 is on a mission to reduce the death toll from sudden cardiac arrest by:
- Raising awareness of how to recognise and respond to sudden cardiac arrest
- Educating people around CPR and defibrillator use
- And doing what no-one has achieved before; getting affordable, easy-to-use defibrillators into homes and workplaces across the UK
Benjamin Culff, who was just 17 years old when he suffered a sudden cardiac arrest while at work as a waiter, said, 鈥�Thanks to the quick action of my courageous colleagues and the fact that there was an onsite defibrillator in my workplace, I was given a second chance. Since my cardiac arrest, I have dreamt of there being a mini defibrillator that could be easily used in homes and offices and it鈥檚 amazing to see that Rapid Response Revival庐 has realised those dreams. My story is testament to the fact that sudden cardiac arrest really can strike anyone, anywhere at any time.鈥�
For more information on CellAED庐 and to pre-order for the special introductory price from 拢199, visit cellaed.io.
