- Farmdrop is a London-based startup providing locally sourced grocery delivery services.
- The company was founded by Ben Pugh in 2012.
- Farmdrop has raised a total of 拢20.8 million in 6 funding rounds.
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About Farmdrop听
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Farmdrop is a grocery delivery service focussing on locally sourced food. The company provides farm-to-table fresh foods to customers in London, as well as ethically-sourced household products.
Farmdrop was founded in 2012 by Ben Pugh, a former stockbroker for Morgan Stanley. Ben aimed to create an ethical grocer that provides fresh food directly from local farmers who are paid properly. Farmdrop was initially launched as a 鈥榗lick and collect鈥� service with grocery pick up at local collection points. However, the company has since become a door-to-door delivery service.听In September 2019, Ben Pugh announced he was passing the leadership baton to then Farmdrop CFO Eleanor Herrin to become the new CEO.
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The company promotes farmer-friendly values. Farmdrop听offers the best payment terms for farmers giving them the ability to use the most sustainable methods. Farmdrop鈥檚 pays food suppliers roughly double what they would receive from a supermarket.听The company states 鈥渇airer payment terms gives farmers and other food producers the resources to conserve their land and look after their animals responsibly鈥�.
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How Does it Work?
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Farmdrop has a mobile app platform that customers use to interact with the company. The app offers a wide selection of fresh foods from a local supply chain, as well as organic and biodynamic beers, wines, and spirits. All of the meat is British, free-range, organic, or pasture-fed. Farmdrop offers next day delivery on orders from 7 am to 10 pm, seven days a week. The company takes measures to be sustainable, including using fully electric vehicles and reducing packaging. In 2019, Farmdrop launched an initiative to reduce plastic use in its fresh produce deliveries and now employs 100% plastic-free packaging. The company uses environmentally friendly plant-based compostable bags.
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In August 2019, Farmdrop diversified into ready-meals available for delivery via the app . The Made by Farmdrop听range comes from a kitchen in Shoreditch using fresh ingredients and sustainable packaging. Their 100% plastic-free packaging is considered a first for the ready-meal industry.听
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拢20.8 Million in Funding
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Farmdrop has raised a total of 拢20.8 million in 6 funding rounds since its foundation. In June 2018, the company raised 拢10 million in Series B funding. New investors in this round included LGT Impact Ventures and Belltown Ventures and previous backer Atomico also took part.
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