Startup Of The Week: Ting

  • The Problem: Scheduling is still messy and human – despite all the tools, most meetings are still confirmed over email.
  • The Solution: Ting is a free AI assistant you CC into any email to book, reschedule, or follow up. No links, no friction, just human-feeling scheduling.
  • The Product: In its first four weeks, Ting has connected 300+ people, booked 150+ meetings, and won early praise for its 鈥渉uman touch.鈥

Website:

 

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What is Ting?

 

Ting is an AI scheduling assistant that books meetings the way they actually happen: in messy, fluid email threads. Instead of sending a Calendly link, you just CC Ting, and it does the rest – checking calendars, proposing times, sending nudges, rescheduling, and creating invites.

“I started Ting because every morning I was losing 30 minutes just rescheduling meetings. We all wake up, feel how we feel, see what’s on fire, then start moving things around. Our calendars collectively dance like Tetris pieces every, single, day. I thought: why can鈥檛 AI just handle this for me? Ting is my answer – a more emotionally intelligent assistant that understands time, context, and the human side of meetings.”

–听DanBulteel, CEO & Founder

 

What Makes Ting Unique?

 

Ting adapts to the inbox, still the universal layer where meetings are confirmed. Even if you start talking on WhatsApp or LinkedIn, the confirmation always lands in email. Powered by LLMs, Ting understands natural, vague language like 鈥渁fter Friday鈥 or 鈥渨hen I land,鈥 and turns it into an actual booking.

 

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What Makes Ting Different From Competitors?

 

Unlike Calendly, Ting doesn鈥檛 break the flow with a cold booking link. Half the internet seems negative on that experience – efficient, but awkward and often off-putting. Ting flips this: it works directly inside email, so scheduling feels warm, polite, and human.

And just as important, we want people to enjoy using it – not tolerate it. Ting runs on a freemium model: free for everyone, with premium features for freelancers, consultants, creators, and productivity pros who want a little extra customisation and specific听task support.

 

Is There A Market For AI Scheduling?

 

Yes – and it鈥檚 massive. The average professional spends three hours a week just scheduling or rescheduling meetings. Even stable events like 1:1s with managers get rescheduled 40% of the time. This adds up to billions in wasted hours globally.

Yet despite dozens of tools, most meetings are still set over email. Why? Because tools like Calendly assume time is fixed: 鈥減ick a slot, done.鈥 But in real life, time is dynamic. Priorities change, energy shifts, calendars break. Email remains the universal layer because it鈥檚 tied directly to our calendars and conversations.

That鈥檚 where Ting comes in. By using LLMs, Ting adapts to the way humans actually plan – vague, flexible, contextual. Just CC an email, and Ting takes care of the admin while keeping the conversation warm.

In only four weeks of closed beta, Ting has already connected 300+ people, scheduled 150+ meetings, and signed up thousands more on the waitlist. With inbound enterprise interest from top agencies and sales teams, Ting sits at the intersection of AI, productivity, and the future of work.

Ting isn鈥檛 trying to replace tools like Calendly – it鈥檚 reimagining scheduling around people, energy, and context.

 

What Products Does Ting Have?

 

Ting is currently one product: a free AI scheduling assistant for Gmail. You can join the beta now at听