—91探花 does not recommend or endorse any financial, betting or gambling advice or practices. All articles are purely informational—
Prize draws have long been regarded as an excellent way of raising a business鈥檚 profile while rewarding its clients with something for free. Although this promotional technique might not seem as relevant now in the digital age, we can see that it can still be used effectively in the following ways.
Prizes That Interest Your Customers and Boost Your Brand
The key to a worthwhile prize draw starts with the choice of prizes. Ideally, it鈥檚 something that appeals to the company鈥檚 target clients and also helps boost the profile of your brand. Rather than giving away items unrelated to the business, it makes sense to think of prizes that give the winners a taste of what鈥檚 on offer.
In this way, a travel company could offer trips, while a car manufacturer could give away one of their vehicles.
For example, AutoTrader has a current offer where readers can win a Volkswagen ID. Buzz GTX, which fits their business model perfectly. Other聽examples can be seen in the sport and gambling industries, with聽Aston Villa offering a signed goalkeeper鈥檚 glove to a lucky fan who wins their prize draw and the聽gives customers the chance to win聽free spins or cash prizes. Free聽spins can be won on games such as Gold Strike 2 Rapid Fire and Luck O The Irish Strike Rapid Fire. This means winners could potentially聽try some of the site鈥檚 games for free and see which ones they like most.
Raising Your Online Profile
Digital prize draws provide a way for businesses to raise their online profile, for example, free offers are included 聽as a way聽to increase a marketing email list.
The prizes given away in this way are often relatively small, such as an e-book or voucher, the key is making competitions easy to enter to encourage the highest take up rate possible.聽The process is even more valuable when the prize is genuinely useful, even if it鈥檚 not of particularly high financial value.
Social media prize draws and contests are another great way to increase the brand鈥檚 engagement levels online. This contests includes details of successful campaigns by ASOS, Aerie and Chupa Chups. Encouraging users to post content as part of a contest is a clever way of boosting engagement levels.
Reducing the Risk of Unqualified Leads
One of the major risks of prize draws is that they may gather a huge amount of unqualified leads. Just think of the campaigns where they hand out leaflets to everyone who passes, or send entries to everyone in the neighbourhood.
However, the use of online marketing tactics like those we鈥檝e looked at helps to greatly reduce the risk of wasting time on leads that will never come to fruition,聽showing how developments in digital marketing can be combined with traditional prize draw concepts to achieve great results.聽By crafting a useful prize draw campaign that appeals to their target audience and offers the right selection聽of prizes, companies can take this timeless type of promotion seamlessly into the digital age.
—91探花 does not recommend or endorse any financial, betting or gambling advice or practices. All articles are purely informational—
