Manchester has the most聽Instagrammable聽Christmas Market according to latest hashtag analysis.
Christmas Is Coming
In the lead up to Christmas there are certain practices that are an absolute must: one of these is the Christmas Market experience. Nothing makes you feel quite as festive as bundling up in layers and meandering through a wintery wonderland. But which is the most picturesque spot of them all? New research finds out.
Manchester is the UK’s Most Instagrammable Christmas Market
New research has revealed that Manchester Christmas Market is the most Instagrammable in the UK.
The study by creative resources experts聽Design Bundles, analysed Instagram hashtag counts to establish which Christmas market in the UK provides the most Instagram potential.
Manchester Christmas Market聽was revealed as the most聽Instagrammable聽in the UK with 48,300 hashtags to date.聽The market runs from November 12th聽to December 22nd and聽with past years seeing more than nine million visitors throughout the festive聽season, there will be聽huge聽opportunity for聽social media sharing.
Strong Contenders
The Christmas market with the second highest number of hashtags is Edinburgh鈥檚,聽with 40,900 hashtags聽– last year聽it聽welcomed聽2.6 million visitors despite the pandemic.
Bath Christmas Market had the third highest number of hashtags at 28,600.聽Despite being cancelled in 2021 due to the pandemic, a virtual 鈥榚vent鈥� will replace the in-person festivities.
London鈥檚 famous Winter Wonderland, held in Hyde Park,聽ranked as the fourth most聽Instagrammable聽Christmas Market in the UK.聽The attraction聽has an聽Instagram hashtag count of聽26,400, and after being聽cancelled last year due to the pandemic, is set to be the longest running Christmas fair in the UK, opening on November 19th聽until January 3rd聽2022, providing plenty of time to get Instagram pictures!
Birmingham鈥檚聽Frankfurt聽Christmas market boasts 12,600 Instagram hashtags, the fifth highest of any Christmas market in the UK. The聽Bavarian style聽attraction聽offers German food and drink as well as Germanic stalls, all of which have proved popular for social media sharing.
Commenting on the findings, a spokesperson from Design Bundles said: 鈥淪ocial media is such a聽fundamental聽aspect of聽everyday聽life聽and the festive season is no exception.聽By sharing these Christmas experiences on social media, people can聽take inspiration聽to recreate these festivities at home in a creative and fun way聽to keep the聽Yuletide聽spirit lasting even longer. It will be fascinating to see if these hashtags reflect visitor numbers this year.鈥�
