Snap CEO Evan Spiegel is the latest to limit the impact of Trump across social media.
Tech Censorship of Trump
Trump is known for speaking, or tweeting, his mind; a move which has led to a great deal of backlash in the past. Critics have called Trump out for his insensitive and offensive remarks. This led to Twitter hiding some of the President’s posts. Twitter has also started adding fact-checking tags to Trump鈥檚 tweets. Snapchat has followed suit. The messaging app has stopped promoting President Donald Trump鈥檚 account meaning the account will stop appearing in the 鈥楧iscover鈥� section. This section is a curated platform through which the app has control over what is promoted.聽
Racism in Tech
In the last few weeks especially, social media has become an outlet for matters of anti-racism. Content promoting the Black Lives Matter movement has been especially prevalent across all platforms. However, with this there have also been more racist posts. Just last week, Amazon UK had to take action against racist slurs on tech listings. Shortly after this, Snapchat鈥檚 parent company Snap stated that 鈥渞acial violence and injustice have no place in our society鈥�. They went on to state that they 鈥渟tand together with all who seek peace, love, equality and justice in America鈥�.聽
Trump鈥檚 Social Media Use
The decision to no longer promote Trump was accompanied with Snap鈥檚 statement that it would 鈥渘ot amplify voices who incite racial violence and injustice鈥�. This was shortly after Trump threatened protestors with 鈥渧icious dogs鈥� and 鈥渙minous weapons鈥� on Twitter. Trump has over 1 million Snapchat followers. His account will still exist but now will only be seen by subscribers and those actively searching for his account. This means that the action will reduce his reach.聽
An Example for Other Companies
Evan Spiegel, CEO of Snapchat, has used this time not only to post about solidarity but actually take action. He chooses not to amplify content which could be seen as aggressive, threatening or offensive. There is hope that Snapchat and Twitter鈥檚 action will be a catalyst for other companies, especially Facebook. Mark Zuckerberg stands firm in his decision that the president鈥檚 posts should be left unaltered, as a matter of freedom of speech. Facebook took no action and consequently triggered a virtual walkout of hundreds of Facebook employees. These other tech companies are not denying Trump the right to speak. They are merely choosing not to amplify what he is saying and minimising potential reach.
