Scottish scale-up has revolutionised point-of-sale marketing using data and menu psychology.
The MarTech scale-up hyble, which counts some of the world鈥檚 largest brands including Diageo, Molson Coors, Pernod Ricard, Bacardi and more recently US-based Southern Glazers Wine & Spirits as its customers, is disrupting traditional point-of-sale聽marketing through its unique combination of technology, cloud-printing and enterprise services.
The fast-growing company now operates in over 50+ countries and is witnessing exponential growth on the back of its multi-year contract with Southern Glazers, the world鈥檚 preeminent distributor of beverage alcohol and a leader in corporate social responsibility.
Having selected hyble as its North American marketing technology and printing partner, the company is rapidly growing its team across the US, with postings in Miami and Dallas, and CEO Craig Letton himself, relocating to Boston, Massachusetts with his family.
What Makes hyble Unique?
hyble is using technology to drive innovation and efficiencies in point-of-sale marketing, specifically menus, for leading drinks brands. Which arguably, is the most important sales and marketing tool, given it directly influences not only what consumers order, but ultimately how much they will spend.
With easy-to-use technology and integrated smart design, hyble helps sales reps create high-impact, customisable materials whilst crucially ensuring brand integrity and legal compliance.
Another major benefit of the hyble platform is its globally-vetted cloud-print network, which allows brands to significantly improve their environmental footprint and reduce print waste – a long-standing issue for the industry, which often sees warehouses piled high with unwanted, unused marketing materials. hyble can deliver printed menus and other materials 70% faster than traditional methods, and prints close to the end destination, reducing transport times and ultimately CO2 emissions.
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No More Data Blackhole
Until now, brands and distributors had very little idea of where their products are stocked and at what price. hyble鈥檚 technology is largely used to support independent on-premise accounts, where there is little, to no, market research data available.
When users place an order on hyble, companies can learn what products are being listed and where, at what price, what competitor products are also being marketed, and what promotions are activated. All of this can then be fed back and cross-referenced with sales data, thus giving brands unique insights into consumer behaviour at any given time and place.
It鈥檚 no wonder that hyble鈥檚 CEO Craig Letton and COO Benjamin Walker have been recognised as 鈥淥nes to Watch鈥� and the company itself was named one of the Top 100 Fastest Growing Tech Companies at the Northern Tech Awards 2023.
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