, has launched a new scheme designed to tackle unconscious bias against female founders.聽 The upstart London-based venture capital fund is trialing total anonymity of startup founding teams, in a bid to prevent unconscious gender bias from investors.
The startup fund, noticed that only聽4%聽of pitch decks it received came from聽female founders. Fuel Ventures’ founder, Mark Pearson, has decided to do something about the inequality.聽In a bid to avoid unconscious bias creeping into the firm’s investment decisions he started trialing anonymous pitch decks.
“We want more female founders and tech startup companies to pitch to us, because we need to get our numbers up.鈥� Pearson said.聽 He went on to explain, 鈥渙ur actual agenda is that we want to invest in the best founders with the best businesses, other funds do this and that鈥檚 also a fascinating methodology, but we will be pushing to really do what we can to up the opportunity for females and diverse founders”.
The venture capital industry, as well as the technology businesses it tends to invest in, are both full of gender and diversity inequality.聽According to data from PitchBook, less than 10% of venture capital funding in the UK went to female-led companies in 2017.
Submissions to Fuel Ventures will now have all images of founding teams blurred out and names redacted before any of these聽decks reach the UK office.聽 The identity of startup founding teams will remain anonymous until the interview stage.
Fuel Ventures will trial the initiative over the next three months.聽鈥淚鈥檓 a genuine believer in diversity and everyone deserves the opportunity, but it鈥檚 tough because we don鈥檛 know what our minds are doing, we don鈥檛 know our聽core decision making processes,鈥� Pearson said.
