As the cost of living continues to soar, new research shows Brits are sacrificing their online subscriptions in a bid to save money.
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Recent studies show the average household spends 拢41.70 on online subscriptions each month in 2022, however, with services such as Amazon Prime hiking their prices, it鈥檚 no surprise to find that an increasing number of Brits are trying to cancel.
To find out more, online data experts from听听analysed Google search data to reveal which subscription services are receiving the highest number of searches around cancellations.
Comparing searches YOY from 21 to 22, the data also reveals which subscriptions have received the highest percentage increase overall.
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The top 10 subscriptions Brits are most interested in cancelling in 2022
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|
Search-Term |
Annual Searches Nov 21 -22 |
|
Amazon Prime |
232,540 |
| Spotify |
220,340 |
|
Sky TV |
163,340 |
| Netflix |
162,800 |
|
Audible |
109,480 |
| Now TV |
91,220 |
|
Amazon Music |
70,080 |
| Disney plus |
49,090 |
|
Apple TV |
42,080 |
| BT Sport |
41,210 |
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With 232,540 Google searches in the last 12 months, Amazon Prime is the subscription service most likely to be axed by Brits, followed by Spotify which received 220,340 searches overall.
Both streaming services have recently hiked their prices; Amazon Prime in September, when monthly prices jumped from 拢7.99 to 拢8.99, and Spotify at the end of 2021 when family accounts increased from 拢12.99 to 拢13.99. It鈥檚 also been reported that Spotify are planning a further increase at the end of this year.
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Sky TV is next on the list with 163,340 searches around cancellations. An all-inclusive Sky TV package comes in at 拢110.00 per month, which is no doubt a high price to pay during the cost-of-living crisis.
In fifth place comes Netflix (163,340 searches), followed by Audible, an Amazon-owned platform for audiobooks
Further down the list, queries such as 鈥榗ancel Now TV鈥� and 鈥榟ow to cancel Now TV鈥� have received 91, 220 UK searches, whilst Amazon Music has received 70.080 and Disney Plus tallied up 49,090.
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Which search terms have the highest YOY increase in 2022?
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Alongside annual searches, the study also analysed which online subscriptions have the highest YOY increase, suggesting a further surge of cancellations this year.
Sky TV has seen the biggest increase in searches around how to cancel, with the data revealing a 40.53% surge YOY.
This is followed by Apple TV with a 37.25% increase and Netflix with 35.44%. Spotify isn鈥檛 far behind with searches for 鈥榗ancel Spotify鈥� increasing by 31.82%.
Live and on-demand sports streaming platform, Dazn, also makes the list with a 19.05% increase along with BT Sport (18.35%).
Finally, Brits are saying goodbye to Discovery plus, which has seen an increase of 15.97% and Britbox with an increase of 4.72%.
A spokesperson from VPN Overview commented: 鈥淚t鈥檚 interesting to see such a high number of searches around cancelling subscription services which are often part of our daily lives. However, as the cost of living continues to rise and these services hike their prices, it鈥檚 no surprise to see people sacrificing their premium packages.鈥�
