Start-up nutrition brand EXALT has today announced a four-year partnership as Official Sports Nutrition Drink Supplier to Tottenham Hotspur. EXALT has created bespoke recovery drinks with individual recipes for each Men’s First Team player based on their goals and supplement protocol.
As part of the long-term partnership, the EXALT team have worked closely with Tottenham Hotspur Head of Nutrition Emma Tester to develop unique and bespoke formulations for each player based on their nutritional requirements and supplement regime to support their training and recovery.
Their specific聽formulation will be adapted聽based on regular blood tests to ensure maximum efficacy. The drinks will be cold-pressed for maximum nutrient聽provision using HPP (pressure) to naturally extend the shelf life. The combination of which聽is a sports聽nutrition industry-first to provide fresh, customised nutrition at scale.
EXALT is a premium聽nutrition brand with sustainability at the heart of everything they do. Their range聽encompasses fresh, raw protein smoothies, functional cold-pressed juices with natural botanicals and sports recovery drinks 鈥� designed by experts and made by hand in London. EXALT鈥檚 products are made with premium all-natural ingredients to complement a healthy (but hectic) lifestyle.聽Each ingredient is a real food product deeply grounded in nutritional science working with EXALT鈥檚 team of expert dieticians and nutritionists.
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Charlie Wilson-Vaughan, Co-Founder EXALT said: 鈥淭his partnership is huge for a business which we only started two years ago in one of the most difficult economic environments in recent history. As such, we are immensely proud to be an exclusive supplier to one of the world鈥檚 leading football clubs. It鈥檚 testament to the hard work, dedication, and expertise of the EXALT team that we鈥檙e able to provide Tottenham Hotspur鈥檚 players with truly personalised bespoke sports nutrition drinks to support their high intensity training and recovery throughout the season and beyond.
Dan Wilson-Vaughan, Co-Founder EXALT said: 鈥淎t EXALT our aim is to empower people through nutrition to be able to strike the perfect balance between living an active lifestyle (on, or off the pitch) and making the most of every minute of their day. Our customers are typically high-achievers who are time-poor, so knowing we鈥檝e got their back when it comes to premium, fresh, on-the-go nutrition that is rooted in science. This is how we鈥檝e managed to create such a loyal following in such a short period of time.
Fran Jones, Partnerships Director Tottenham Hotspur said: 鈥淓XALT are a young, smart, British business with sustainability at its heart 鈥� something we are extremely passionate about as a Club. This agreement represents an exciting opportunity for us to provide our Nutritionists with best-in-class products to support our players鈥� performance and recovery.鈥�
