Companies With Gender Pay Gaps Trolled by Twitter Bot on International Women鈥檚 Day

Today is International Women鈥檚 Day, an annual holiday celebrating the social, political, cultural and economic achievements of women from all over the globe.

Today, many companies turn to social media to post about the achievements of their female employees, as well to raise awareness to the challenges women face in the workplace.

However, some businesses have been accused of using the day as an opportunity to advertise themselves, rather than reflect on how their business structure needs to improve.

The Gender Pay Gap Bot on Twitter has been calling out this type of hypocrisy, quoting certain company鈥檚 tweets and exposing where they fall short on gender inequality – the account鈥檚 bio currently reading 鈥淓mployers, if you tweet about International Women鈥檚 Day, I鈥檒l retweet your gender pay gap.鈥 while its cover photo states 鈥淒eeds not words. Stop posting platitudes. Start fixing the problem.鈥

 

 

So far, the employers the bot has tweeted include charities, NHS Trusts, regulators, Government organisations, local councils, banks and more.

From today alone, the bot account has already accumulated several thousand followers, using the government鈥檚 gender pay gap search tool for its comparison. This tool examines the median hourly pay of what a company鈥檚 female employees earn for every 拢1 of its male employees.

 

 

 

While the Twitter account has already called out a number of companies on their gender pay gap, it鈥檚 also raised awareness for organisations where women are paid equally to their male colleagues 鈥 including Together Trust and Registers of Scotland 鈥 and has even revealed companies where women are paid better than men 鈥 including Girlguiding, London Fire Brigade and Wigan Council.

While exposing the hypocrisy of companies with a gender pay gap this IWD has been, as author Holly Bourne puts it, 鈥渉ilarious and depressing in equal measures鈥, the exercise shows the gender pay gap is alive and well in many pockets of the working world.