Tell us about听LOVE听BRAND听&听Co.
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A听love听of island life and helping endangered elephants forms the bedrock of听LOVE听BRAND听&听Co. My wife and I have always wanted to create the best laid-back luxury beachwear听brand听while giving it greater purpose. We produce using sustainable fabrics and true craftsmanship. We are a proud certified B-Corp and our pledge is always to be mindful of our impact.
We are a proud member of 鈥�1 % for the Planet鈥�, and since we started we have donated a percentage of our revenues, not profits, to wildlife conservation projects.
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How did you come up with the idea for the company?
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The inspiration for the听brand听came from my wife Rose and my听love听of beach lifestyle and elephants. Over a decade ago we wanted to create a听brand听that combined stylish, sustainable fashion with a mission to protect endangered elephants.听Love听is the driving ethos behind our听brand听and that is why we chose to name ourselves, 鈥楲ove听Brand鈥�.
Since the start we have aimed to use our luxury听brand听as a vehicle for giving back to conservation efforts around the world. Helping endangered species including sharks and coral reefs in The Bahamas but also most notably elephants in India and Kenya. This is symbolised in the听brand鈥檚 logo of two mirrored elephants forming a heart.
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What is your advice to aspiring entrepreneurs?
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I have a list of words that all begin with P. Rose and I have learnt from our mistakes and also from our successes. The first of the 6 鈥楶鈥檚 is Product 鈥� the product has to be good. Purpose 鈥� stay true to your mission. Plan 鈥� set your north star and have a clear plan how to get there. People 鈥� find the right people and partners. Precision 鈥� perfect execution, clarity and focus is key. And finally, Perseverance 鈥� keep believing! The best things take time.
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What most excites you about听LOVE听BRAND听&听Co.?
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What is exciting is our customers aren鈥檛 just purchasing clothing; they鈥檙e also giving back and helping raise awareness for protecting our planet. In a post-pandemic world, 听we have witnessed a consumer shift to conscious-maximalism, where we are more aware of sustainability and the environment around us. But we are also aware how important it is to live for the moment.
I think the world has moved closer to our听LOVE听BRAND听&听Co. values. I believe we can enjoy the good times and听love听the planet too and one doesn鈥檛 have to cost the other. I think听this approach is resonating all over the globe, and it鈥檚 very exciting to be part of this storyline.
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How has the company evolved over the last couple of years?
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Our plan and mission have not changed since day one. Our goal has always been to create the best beach lifestyle听brand听and at the same time do our best to give back and help vulnerable animals and wild places. I suppose in recent years, living in The Bahamas full time, has given me a deeper insight to real island living. We have always drawn inspiration from beaches and waters and island vibe of The Bahamas, and hence all our product names are Bahamian islands. My wife鈥檚 family have a special connection with the Bahamas.
When I met my wife and we started our听brand听together, we visited the islands and had incredible holidays. During the pandemic, we decided to invert our lives and rather than work in London and holiday in the Bahamas, we did it the other way around. With this move, our company has also evolved to a more remote and flexible way of working with us spending more time on the other side of the pond. As a result the company is evolving in the USA as well.
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What can we hope to see from听LOVE听BRAND听&听Co. in the future?
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Having specialised in men鈥檚 swim and beachwear for many years, we are now developing our product range, including womens resort wear, beach accessories and homewares for the beach house. Fully encapsulating Love Brand鈥檚 ultimate beach lifestyle, we are very excited to be launching our Love Brand standalone store in The Bahamas later this year.
