Tell us about yourself
I’m Lizi Sprague, a seasoned PR and media relations specialist with over 15 years of experience.
Originally from London, I now call the San Francisco Bay Area home. My journey in PR began at 19, leading me to work with prestigious agencies and ultimately co-found Songue PR.
Tell us about your company
 is a full service, boutique PR agency specializing in tech across a wide range of industries. Founded by myself and Natalee Gibson, Songue offers comprehensive PR services including media and analyst relations, content and thought leadership, speakers and awards programs and social media support.
We work with clients of all sizes, from startups to Fortune 100s, with particular speciality in helping to launch companies out of stealth or into new markets, amplify funding, and prepare for exit.
More from Interviews
- A Chat With Jean-Baptiste Gaudemet, SVP Strategic Innovation Lab at Kyriba And FinTech50 2026 Judge
- A Chat With Madhu Nadig, Co-Founder & CTO Of Flagright And FinTech50 2026 Judge
- A Chat With Piero Pavone, CEO Of Preciso On How Native Advertising Is Shaping A More Sustainable Future
- Efficient Referrals: Meet Kirsty Sharman, Founder Of Referral Factory
- A Chat With João Moura, CEO And Co-Founder, On Transaction Risk Platform: Fraudio
- A Chat With Michael J Bannach, Founder & President, Stealth Technology Group On How Employees Leak Company Secrets Into Chatbots – And What Safe, Approved AI Should Look Like
- A Conversation With Allister Frost, Future-Ready Mindset Author and Speaker, On How AI Panic Is Pushing Brits Into Rushed Career Swaps That Could Prove Costly
- Interview With Yuliya Barabash, Founder Of SBSB Fintech Lawyers On Where Crypto Companies Actually Win in 2026
You were one of our judges for the women in tech competition, how was judging?
Incredibly inspiring. The level of innovation and impact from the entrants was impressive, but what stood out most were the companies that could clearly articulate their mission, results, and differentiators.
What advice do you have for women wanting to start their own companies?
Start now. Validate your idea, find your market, and build something people truly need. Surround yourself with the right people—mentors, investors, and a strong support system. Execution matters more than perfection, so take the leap and iterate along the way.