PACK鈥橠 exists to make super nutrition simple and empower people to live a healthier and more sustainable life. We started out with nutrition focused Smoothie Kits 鈥� a precisely portioned mix of fruit and veg each with a bespoke superfood blend to deliver a targeted nutritional benefit.
We then expanded into frozen fruit where we source the very best produce so people can enjoy the best quality fruit for blending, baking, breakfast and wherever else they need it.
How did you come up with the idea for the company?
We saw that there was nothing on the market for people wanting to make their own smoothies quickly and easily at home and set out to make the ultimate smoothies for a range of nutritional benefits.
More from Interviews
- A Chat With Madhu Nadig, Co-Founder & CTO Of Flagright And FinTech50 2026 Judge
- A Chat With Piero Pavone, CEO Of Preciso On How Native Advertising Is Shaping A More Sustainable Future
- Efficient Referrals: Meet Kirsty Sharman, Founder Of Referral Factory
- A Chat With Jo茫o Moura, CEO And Co-Founder, On Transaction Risk Platform: Fraudio
- A Chat With Michael J Bannach, Founder & President, Stealth Technology Group On How Employees Leak Company Secrets Into Chatbots 鈥� And What Safe, Approved AI Should Look Like
- A Conversation With Allister Frost, Future-Ready Mindset Author and Speaker, On How AI Panic Is Pushing Brits Into Rushed Career Swaps That Could Prove Costly
- Interview With Yuliya Barabash, Founder Of SBSB Fintech Lawyers On Where Crypto Companies Actually Win in 2026
- A Chat With Avion Gray (CEO) And Samantha Rosenberg (COO), Co-Founders Of Belong On Wealth Building
How has the company evolved during the pandemic?
We had always been planning to set up an online store so we could have a closer relationship with our customers but the pandemic gave us the kick up the arse to get it done.
What can we hope to see from PACK’D in the future?
More of the same innovation around smoothies and nutrition and quality produce. We have a couple of new products targeted on Immunity Support that taste tremendous and are launching soon.
