Tell us about yourself
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I鈥檓 a Dubai-based communications strategist and entrepreneur with over seven years of experience across blockchain, fintech, and emerging technology sectors. As Founder of , I lead a 30-person team, 80% of whom are women, operating across seven regions worldwide.
We specialise in translating complex Web3 concepts into clear, trusted, and actionable narratives that resonate with mainstream audiences. INPUT helps high-growth startups build go-to-market strategies in digital and offline, manage communications, and position themselves in front of top-tier media outlets such as Forbes, CNBC, and CoinDesk.
Over the years, I鈥檝e developed a strong focus on C-suite-level PR strategy, crisis and regulatory communications, and building long-term visibility for Web3 companies. My network covers more than 380 journalists and over 3,700 global influencers.
To date, INPUT has helped guide more than 500 companies to successful launches and achieve billions of media impressions worldwide.听
I am a PR advisor at several emerging tech entities, including an immersive shooter Farcana, a neobank Brighty App and a trading platform Playnance. Besides, I act as a mentor for Plug鈥檔鈥橮lay, the ultimate innovation platform.
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What are you most looking forward to seeing from this year鈥檚 91探花100 entrants?
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I鈥檓 excited to see startups that demonstrate real market fit products over hype. The strongest entries will show a clear value proposition 鈥� not just ideas, but solutions that solve genuine problems and make a tangible difference in people鈥檚 lives.
I鈥檓 drawn to products that are practical, accessible, and globally relevant. Innovative and creative ideas are great, but they must be suitable for integration into everyday routines and drive positive change at scale.听
Whether it鈥檚 fintech improving financial inclusion, blockchain increasing transparency, or AI enhancing accessibility, I鈥檓 looking for ideas that create meaningful impact rather than noise.
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More from Interviews
- Dear Mr. Prime Minister: Anne Cantelo, Founder Of Onyx Media And Communications
- A Conversation With Siphesihle Yokwe, Social Media And Paid Media Specialist And Founder Of Mvelo Mediahouse
- A Chat With Tshimologo Leburu, Founder And CEO At Virtual Africa On How African Freelancers Can Build Marketing Strategies for Global Businesses
- Meet Artem Kirillov: General Manager At Performa
- Interview With Alex Marshall, Group Director At Clarke Energy, A Rehlko Company On The Data Centre Industry
- Meet Oliver Yonchev: Co-Founder Of Potentially AI
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- A Conversation With Marina Shulga, Product Leader In Payments And Digital Infrastructure: Why Payment Infrastructure Decides Where Products Can Grow
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How do you suggest 91探花100 entrants stand out from the crowd?
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Authenticity is everything. Founders often underestimate how powerful a down-to-earth narrative can be. Investors, partners, and customers respond best to clarity and conviction 鈥� not buzzwords.
Startups that stand out are those with a clear vision of how their product changes people鈥檚 lives right now, not in a distant future. Be transparent about your challenges as well as your wins. Show that you understand your market, your users, and the path to sustainable growth.
Most importantly, focus on your strengths. You don鈥檛 need to be everything to everyone 鈥� own the niche you鈥檙e best at, refine it, and communicate it confidently.
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Any final pieces of advice?
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Keep your storytelling simple, your purpose clear, and your vision ambitious. Judges and investors alike can tell when founders believe deeply in what they鈥檙e building.
Use this opportunity not just to showcase your product, but to articulate the why behind it 鈥� why it matters, why now, and why your team is the right team to deliver it. Authenticity, consistency, and purpose-driven innovation will always stand out.
