Hey Kat, tell us a bit about yourself
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I founded at the start of 2023 after more than two decades in finance. I have always held small businesses that have huge ambitions in very high regard. It takes courage to have big dreams and even bigger visions, and it was through this passion that Fractional was born. I wanted to use my expertise and knowledge across finance and business to help start-ups and scale-ups in the tech space recognise and reach their potential.
What are you looking for from this year鈥檚 29Under29 entrants?
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Whenever I鈥檓 judging an entry, I鈥檓 looking for a balance of what you鈥檝e done, your ambition for the future, and solid data-backed evidence.
Your emotional journey is critical in your entry. I want to understand exactly what鈥檚 driving you, and what keeps you coming back to your desk, even on difficult days. But, with this emotion, I would like to see the hard numbers that back up not only your current success but your future plans too. If you can show me both aspects, you鈥檙e on to something brilliant.
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What advice would you give to companies wanting to stand out from the crowd?
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To stand out from the crowd, you don鈥檛 necessarily need to have come up with something mind-blowingly new, but you do need to bring an alternative perspective or challenge the status quo. This will be driven by your 鈥榳hy鈥�.
For me, those entrants that stand out will have deeply rooted their core purpose within their business. It鈥檒l be the centre of gravity that keeps their business stable and enables it to grow and prosper. A business without purpose will never reach the same heights as its purpose-led competitors.
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