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We built Glaize (literally in the middle of a global pandemic and against all odds) because we think it鈥檚 BS that getting a quality manicure has to take so much time and effort (regardless of whether you鈥檙e doing it yourself or at the salon).

We exist to give you an alternative that鈥檚 easier, faster and better for your nails and the environment while still giving you the durability and salon quality of a gel manicure. Call it a first world problem but who doesn鈥檛 love a great mani?

Tell us about Glaize, how did it start?

 
I used to work in investment banking and my hours were very long and very unpredictable. Most of the time, I would have to cancel my nail salon appointments and I absolutely hated having to paint my nails myself.

This inspired me to create Glaize. I was frustrated with the traditional ways of getting a quality manicure and I wanted to come up with a better way for both consumers and the environment.

How are you different from other companies on the market?

 
At Glaize, we鈥檙e building a challenger brand by focusing on four key pillars.

We鈥檙e simplifying the manicure process through our patent-pending technology. We spent almost two years building this technology and it makes application a lot easier compared to other products on the market.

We鈥檙e also reformulating products in a more sustainable way by eliminating plastics. Most nail care products on the market today are oil-based and we鈥檙e replacing as much as we can with bio-based ingredients.

I want Glaize to be a fun brand that stands out and attracts a strong, engaged community. Most nail care companies sell directly to salons and wholesalers so they don鈥檛 have a relationship with their users. We鈥檙e trying to change that by putting the customer first.

Last but not least, we鈥檙e creating a nail art platform where nail artists and creators can monetise their designs at scale. This allows nail artists to expand their customer base beyond geographical and capacity constraints. I hope the end result will be the expansion and growing popularity of the nail art market.

Have you faced any challenges?

 
I started building Glaize in the middle of the pandemic when laboratories were closed. Given the lack of available options for R&D, we took the decision to initially make samples at home. A decision which, looking back, was slightly insane.

Supply chains have been very tricky to manage over the last two years. We deal with various large raw material manufacturers and it鈥檚 hard to get attention when you鈥檙e one of their smallest customers. We鈥檝e had to navigate a world of material shortages, increasing costs and extremely uncertain lead times. This was a steep learning curve and taught us a lot about the importance of establishing strong relationships with key suppliers.

Finally, fundraising as an Arab female founder in the UK has been a significant challenge.

What can we hope to see from the business in the future?

 
We will be focusing on scaling operations and expanding our current product offering. I really want Glaize to become a beauty giant that identifies less crowded segments within the industry which are ripe for disruption. Hopefully nail care is just the start for us and we will be transforming other products where the offering and experience is suboptimal. Watch this space!
 
 

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