Tell Us About Botika
How did you come up with the idea for the company?
We gambled on generative AI before it was cool – back in 2018. My co-founder and I started researching our image-to-video model and realised how impactful content is for fashion. That鈥檚 when we decided to focus on this space, building Botika to help fashion brands create better visuals faster and more affordably. That shift allowed us to leverage our technology to solve real needs in the fashion space, and it has worked out incredibly well.
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What is your advice to aspiring entrepreneurs?
My advice would be to stay focused on solving real problems and to not be afraid to pivot when necessary. Customers will often guide you to where you鈥檙e most needed. Be agile, keep learning, and embrace failure as part of the process鈥攊t鈥檚 all part of the journey to success.
What most excites you about Botika?
We鈥檙e democratising fashion photography by making it more affordable and accessible, which opens up huge opportunities for smaller brands to compete. Working closely with our customers and seeing the real impact our product has on their businesses. It鈥檚 great to know that Botika is genuinely helping them grow and succeed.
How has the company evolved over the last couple of years?
We鈥檝e grown significantly in the last couple of years. After pivoting to fashion, we quickly realised how strong the fit was between our tech and the industry鈥檚 needs. Our team has expanded, and we鈥檝e continuously refined our AI models and platform. We鈥檝e also gained thousands of paying customers, and we鈥檙e always adding new features and improving our service to stay ahead of the curve.
What can we hope to see from Botika in the future?
Looking ahead, we鈥檙e focused on enhancing our AI capabilities, including training our own video foundation model. We鈥檙e developing cutting-edge technologies that will further simplify the creative process for fashion brands, enabling them to scale and engage their audiences in new ways. We鈥檙e excited to keep pushing the envelope in fashion imaging and ensure that our users always have access to the best tools in the industry.
