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Founded in 2019, Sokin was created from the need to build better financial services for economic migrants with families to support across the world.

We are the first鈥痯ayments platform to take the鈥痵ubscription model 鈥� like Spotify and Netflix 鈥� and allow consumers to receive and send unlimited money transfers and access cost-effective currency exchange鈥痠n 38 currencies to over 200 countries and territories for one fixed monthly fee, without any hidden charges.

Customers can access currencies such as听Euros, Dollars, Dirhams,听Paseos,听to name only a few, and enjoy a larger international reach than currently available via alternative providers on the market.听We are committed to providing鈥痑 greater level of transparency and adopting a subscription-based model allows us to ensure the customer鈥痠s aware of鈥痺hat they are paying from day one, without fear of unexpected fees being added at the end.

Following the launch of our Global Currency Account offering in August 2021, we have rapidly expanded into 32 territories (India, Brazil and Canada imminent), welcomed 120,000 Sokin customers with a further 175,000 currently on the global waiting list, transferred over $100m around the world, delivered a multilingual app with five accessible languages, doubled the size of Sokin鈥檚 global workforce, partnered with five top-class football clubs (Arsenal, Everton, Fulham, AS Monaco) including our first NFL team (the Miami Dolphins) and launched our exclusive sponsorship community, Sokin 鈥� Money Goals.
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How did you come up with the idea for the company?

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As a first-generation immigrant, I watched first-hand as my father struggled with sending money back to India through a well-known remittance platform. The whole experience was stressful, expensive, and time-consuming. Unfortunately, this was a鈥痯rocess鈥痳epeated鈥痳eligiously for鈥痬any years.听Evidently, the world of global payments needed to听change.

So,听I听created听a business which听is truly听global and听accessible听to millions of听people听around the world,听while听simultaneously听simplifying听and听democratising an out-of-date process.听Sokin has听been听built听to help keep money in the pockets of听those听who听really听need it and听to support听those听on the outside of the English-centric financial ecosystem.听People like my father.

In short, there鈥檚 simply no reason why today鈥檚 customers should continue to accept opaque commissions, unexplained costs, or repeat charges.听We听no longer pay for every track听we听download听thanks to the likes of Spotify, or each film听we听stream听via platforms like Netflix, yet when people want to send money or make a payment to family back home,听we听are hit by unspecified and variable costs.
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How has the company evolved during the pandemic?

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I launched鈥疭okin鈥痡ust before the pandemic hit听so the abnormal was the norm for us.听鈥疭ince then, the company has grown and scaled exponentially in a short timeframe.鈥疶he pandemic forced us into a way of working which, even today, feels unnatural to many legacy businesses.听It is a way of working which has been built into our culture from the very beginning and we quickly听discovered听the location of the job doesn鈥檛 define the quality of work produced.

After all, the Sokin team听planned, built, and launched the product remotely throughout the pandemic, across borders听and听in different听time听zones. We were only able to do this at the pace and scale we have because we all share a belief and a vision to create something better that has real benefits for users.
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What can we hope to see from听Sokin in the future?

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As a young start-up, growth is very important to us and we will听continue听our听ambitious鈥痳oll-out鈥痮f the Sokin Global Currency Account听in鈥痳egions such as鈥疦orth America, Asia Pacific,鈥疭outh Asia,鈥疞atin鈥疉merica, and the鈥疢iddle East in鈥�2022.

We also want to build and nurture our partner portfolio and continue to work with world leading football and sporting brands. By doing so, we hope consumers continue seeing the Sokin name in stadiums, in the community and on their screens putting us at the forefront of their mind. Ultimately, we want to become the provider of choice for global transfers and currency exchange.