Nidhi S. Dangayach & Nityani Riziya – Founders of Verlas

Verlas-Founders-Nidhi-Dangayach-&-Nityani-Riziya

奥别产蝉颈迟别:听https://verlas.com/

Founded in 2019, fine jewellery brand Verlasis built on the idea of perfecting the classics with flawless quality, transparent pricing, vertically integrated production,听and ethically & sustainably sourced diamonds.

Created by two powerful diamond industry insiders,听Nidhi S. Dangayach听and听Nityani Riziya听joined forces to create a seamless digital shopping experience for designer-quality products.

Nidhi and Nityani place heavy emphasis on building an equitable company, employing a female-dominated team of Master Artisans, and implementing the highest standards of international labor laws.

Verlas听is a certified member of both the Responsible Jewelry Council and the World Diamond Council, and was recently awarded the Butterfly Mark by Positive Luxury.

 

Verlas-products

 

When asked about how they were able to succeed in the fine jewellery industry, Nidhi and Nityani noted “When we founded Verlas, we were convinced that we had to start from scratch. As consumers ourselves, we recognised areas of the industry that brought us both joy and frustration, and through that understanding we committed to revolutionising the diamond jewellery buying experience.鈥

They also noted how they keep the听customer at the听center听of their business model, saying 鈥淎t the onset, we knew that the only way to build an impactful brand was by constantly listening and learning from our clients. Their needs are ever-evolving and so is the industry landscape. We counted on our years of industry experience to guide us in building this memorable and nimble brand.鈥