奥别产蝉颈迟别:听https://attngrace.com/
鈥淢ia Abbruzzese听&听Alexandra Fennell听are the Co-Founders and Co-CEOs of听Attn: Grace, the first sustainable wellness brand created specifically for women as they age.鈥�
鈥淭he personal care category for ageing women has historically been anything but personal, and Attn: Grace is changing that 鈥� designing more thoughtful, body-and-earth-friendly solutions to highly stigmatised health issues that women tend to face in their 40鈥檚 and beyond. Their launch collection tackles bladder leakage, a condition that affects at least 1-in-3 women, but is rarely discussed and vastly underreported.鈥�
鈥淭heir POV as female entrepreneurs, who sit squarely in the same 40+ demographic that the brand is built to serve, has guided their mission and plays a profound role in how they relate to their community and customers. This is a category that has historically been dominated by male executives and faceless CPG giants. And other new DTC brands in this space are either similarly led by men, or by youthful teams who are many years removed from the problems they are听 attempting to solve.鈥�
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鈥淎ttn: Grace is taking a more discerning approach 鈥� by designing and developing a line of high-performance products that eliminate harsh chemicals in favour of gentle, plant-based ingredients, and forging meaningful connections with women who have been largely overlooked by modern brands.听 Attn: Grace, as a brand, is as relatable as its founders. Women are loving seeing themselves in a company and product line built for them, and led by smart, thoughtful women in their midlife.鈥�
鈥�When you鈥檙e out to disrupt the status quo, you鈥檒l be told that what you鈥檙e setting out to do can鈥檛 be done. But remember, when you鈥檙e a hammer, every problem looks like a nail.鈥�
鈥淔emale founders are bringing new tools to the table. Don鈥檛 underestimate the game-changing power of the female perspective, and in this case, the 鈥渙lder鈥� female perspective. We are shattering more than ceilings by bringing our most personal life experiences and learnings to the table.听 And in doing so, we鈥檙e pushing the boundaries of what was considered possible in these historically male-dominated categories.鈥�
