Katrina Borissova – Founder of Little Danube

Website: https://www.littledanube.co.uk

“I’m Katrina I founded Little Danube during lockdown, a vegan and natural soap brand with products designs that have an exciting signature look with quirky aesthetics that make self-care a unique experience.â€

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“International women’s day us is the celebration and recognition of women’s achievements as a focal point in the movement for equality. It’s a civil awareness day and also a call to carry on and pursue the journey to keep challenging the society we are in to build an equal and inclusive environment.â€

“One issue that still requires change is the current gender gap and the consistent struggle for equal pay where progress and tangible actions are still slow.â€

“While this has been voiced for centuries and women have been adjusting to male-centric environment men need to start seeing this as a major issue for real change and disruption to happen. Becoming aware of the gap is not enough, men should be able to take actions to amplify women’s voices and create a dialogue for change and possibilities. The impact of a male CEO or at a senior leadership level taking a salary cut for a female colleague to receive equal pay speaks louder than talking about what will be done.â€

“While there is a long way to go, there is for sure hope. A concrete example that has inspired more than one women is the consecutive appointment of two female Managing Directors at the IMF, Christine Lagarde and Kristalina Georgieva.â€

“While a decision of women in top senior positions across the Atlantic might seems business as usual for some, it was a very impactful moment for me and my thought process. Finding it difficult to ask for direct mentoring nor I never found the channels to be mentored as a young girl it meant that my potential was untapped. Seeing a prevalence of women in senior and decision-making positions enabled me to visualise success and live up to my potential without the limiting belief.â€

“Many girls are still going through their youth without a model or mentor, but when the numbers of women in leadership is rising there is a promise to contribute towards innovation, job creation, and economic growth has been untapped yet.â€