BGF-backed lead generation technology company,聽ROI聽Media, has acquired Copenhagen-headquartered Unifinance to further increase market share in the financial services digital marketing sector.
The deal will see聽ROI鈥檚 annual revenues boosted by 拢2 million and EBITDA enhanced by nearly 拢1 million, as well as providing a significant platform for future growth. Unifinance has established itself as leading experts in online financial products, developing platforms and accelerating user acquisition.
The transaction marks ROI鈥檚 fourth acquisition since BGF 鈥� the UK and Ireland鈥檚 most active growth capital investor 鈥� backed the business in 2020. This is a strategic acquisition that expands the business鈥� reach into the financial services sector and has grown its geographical footprint further into Denmark.
Today鈥檚 announcement follows just 12 months after the company acquired Copenhagen-based Firstborn Capital, a company providing digital marketing and lead generation in the fintech space.
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Robin Kaneteg, co-founder and CEO of聽ROI聽said:聽鈥淥ur ambition is to be the聽number one lead generation company in the Nordic region and UK. With BGF鈥檚 support, our strategy is to identify and acquire quality, profitable businesses in our target sectors and locations. Unifinance is a fantastic addition to our business as we continue to build a reputation in financial services across the Nordic region.鈥�
ROI聽was founded by Robin Kaneteg and Joel Halling as an innovative lead generation business, which allows small businesses to rent a highly optimised website to attract leads and grow sales.聽ROI鈥檚 proposition is scaleable across different geographies and sectors and the company is quickly building a strong foothold in financial products and services. The company has raised a total of 拢7 million of growth capital funding from BGF.
