Company: Circular Computing
Founder: Rod Neale
Website:
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About Circular Computing
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Circular Computing exists to create a more ethical, sustainable and socially responsible way to buy enterprise grade IT. Because IT shouldn鈥檛 cost the Earth.
Our journey began seven years ago with a critical question: 鈥淗ow can we remanufacture a laptop to be truly 鈥榣ike new鈥�?鈥� This question sparked our mission to combat e-waste by giving laptops a second life.
Recognising the limitations of refurbished laptops, we dedicated years to research and development. Our goal was clear: pioneer a Circular Remanufacturing Process that surpasses superficial refurbishment. This involves meticulously disassembling each laptop, testing, and replacing components where required, and expertly reassembling them to ensure peak performance and reliability.
This has been a long and challenging road, with businesses historically reluctant to give remanufactured tech a chance when it comes to their procurement. This reflects a well-worn 鈥� but incorrect 鈥� assumption that second-life devices must play second fiddle to brand new hardware and cannot measure up in performance. It鈥檚 an idea that has been hard to dispel.
Yet, in 2021 we obtained the proof we needed 鈥� the world鈥檚 first BSI Kitemark for Remanufactured laptops. This certification guarantees that our remanufactured laptops perform 鈥榚qual to or better than new鈥�. This helped light the spark for adopting sustainable business tech within the public and private sector.
Last summer, Circular Computing agreed a four-year deal to supply the Irish government, securing a 12.5% share of the country鈥檚 laptop market. Other partnerships with Kent County Council, Kings College Hospital, and The Royal Mint, have demonstrated how the message on remanufactured laptops is breaking through.
Our Circular Remanufacturing Process is helping to conserve the Earth鈥檚 natural resources one laptop at a time, by reducing the environmental cost of producing devices from scratch, including saving 190,000 litres of water. To date, we have saved more than 18 billion litres of water 鈥� enough to fill 7,300 Olympic-sized swimming pools. Ahead of COP29 last year, we announced our partnership with charity:water, committing to provide a family with clean water for every laptop we sell.
Every remanufactured laptop we produce cuts 316kg of CO2 emissions, compared with the standard production of a new model, creating 15 times less carbon emissions, as evidenced by an independent study from Cranfield University.
We recently hosted the 鈥淩e: Sustainable IT Summit鈥� at our state-of-the-art facility in April 2024, bringing together key players from the IT industry, including OEMs, Distributors, Resellers, and ITAD Specialists. The summit鈥檚 significance lies in its ability to move the conversation from awareness to concrete action.
For Circular Computing鈥檚 mission to be successful we are also appealing to businesses鈥� bottom lines as well as their desire to be sustainable, with our remanufactured devices costing up to 40% less than brand-new equivalent models.
And as we boost awareness and adoption of remanufactured devices, our work is only just getting started. We will continue to drive the message that second-life tech is an important step towards Net Zero and help to guide organisations and the IT channel on this path to a sustainable future.
We are proud to be a UK-based company challenging the status quo and offering a solution the world desperately needs.
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