Company: Recast
CEO & Founder: Andy Meikle
Website:
About Recast
Recast Revolutionises Digital Monetisation with RecastPay, a Universal Media Wallet
A frictionless, digital wallet enabling media owners to sell any media direct-to-consumer at any price 鈥攚ithout subscriptions
Edinburgh, Scotland, April 3, 2025 鈥� Today, Recast is redefining the way consumers access digital media through the launch of RecastPay – a universal wallet that empowers media owners to sell any digital item – videos, podcasts, articles, AI tools and beyond – directly to any consumer at any price, from $0.01 to $100 per transaction.
With the introduction of Recast鈥檚 API, RecastPay can be integrated into any platform, enabling media owners to offer consumers seamless, flexible access to any digital item directly from their platforms, offering a subscription-free alternative that complements existing monetisation strategies.
Recast鈥檚 Affiliate & Content Syndication engine empowers media owners to amplify their reach and revenue by incentivising affiliates, brands, and consumers to promote their content. What sets Recast apart is its unique affiliate engine, which allows anyone鈥攆rom fans and influencers to celebrities鈥攖o promote destinations or specific products, while permitted third parties can act as sellers. Both the promoters and sellers earn an instant share of each referred transaction. In today鈥檚 crowded direct-to-consumer market, this model enables media owners to expand marketing and distribution at no cost, all while retaining full control over their inventory and revenue streams.
鈥淭his marks a turning point for the media industry,鈥� said Andy Meikle, Founder & CEO of Recast. 鈥淐onsumers are demanding flexibility, and the traditional 鈥榓ll-or-nothing鈥� subscription model is failing. RecastPay empowers media owners to adapt 鈥� unlocking new revenue streams across all formats, from video and articles to AI tools and interactive experiences 鈥� with a solution that meets audiences where they are: ready to engage, and ready to pay on their own terms.鈥� .鈥�
Since 2018, Recast has led the charge in micropayment technology, helping sports and entertainment rights holders unlock new revenue from video content. The problem was clear: rising subscriptions were locking out fans, and traditional paywalls weren鈥檛 working, but this challenge extends beyond sports. Across all media, a small fraction of users convert via subscriptions while 25% of people in the US cancelled a subscription service last year. With subscriptions and ad models under pressure, media owners need a smarter way to monetise content. RecastPay provides a solution, enabling media owners to capitalise on the booming micropayment economy, which Statista predicts will reach $323 billion by 2028.
“The demand for flexible content access is accelerating,鈥� Meikle added. “Media owners using Recast鈥檚 media monetisation solution have seen an average 15.2% conversion-to-cash rate鈥攑roving that consumers are willing to pay when given the choice. RecastPay extends this success across all media types, enabling businesses to maximise reach, revenue, and audience engagement.”
With RecastPay, media owners can monetise fan consumption at any price point, from micro-transactions to high-value purchases, creating new revenue opportunities without relying on rigid paywalls or ad saturation.
The significance of RecastPay鈥檚 growth potential for media owners has already been recognised with a recent shortlisting for Technology Company of the Year at the British Business Awards 2025 amongst global multinationals like Dell and Hewlett Packard. This recognition further demonstrates Recast鈥檚 innovative technology and scalable business model.
Recast Highlights and Features:
- Monetise Any Digital Asset 鈥� Whether it鈥檚 articles, sports streams, premium videos, AI-powered tools, or educational content, RecastPay enables instant revenue generation from $0.01 to $100 per transaction. Earnings are instantly distributed (net of tax and fees) to relevant stakeholders based on predefined rules on each inventory item, ensuring fair, transparent and immediate revenue sharing with partners and collaborators.
- Increase Conversions & Engagement 鈥� Attract younger, digital-native audiences with a low-friction, pay-as-you-go model designed to drive engagement and retention.
- Affiliate & Syndication Engine 鈥� Anyone – fans, influencers, celebrities etc – can promote a destination or specific product and earn an instant share of each referred transaction. Permitted third parties can act as sellers on behalf of others, also earning instantly per transaction.
- Engineered For Data & Marketing Insights 鈥� Brands can fund users’ wallets to offer discounted access to content in exchange for solicited actions, such as data sharing or opting into marketing. This creates new opportunities for audience engagement and monetisation while strengthening relationships between brands, creators, and consumers.
As Recast continues to pioneer the future of media monetisation, RecastPay empowers media owners to thrive in a rapidly evolving digital landscape by offering consumers the flexibility they demand. With its frictionless, subscription-free model, Recast is setting a new standard for how content is accessed, valued, and monetised.
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