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is proud to announce the winners of our first ever SportsTech22 campaign, designed to spotlight startups making waves in the world of sports technology – from broadcasting and fan experience to wearables, athlete data analysis and virtual coaching.

This year’s entries covered a range of sectors within the industry, reinforcing what we already know: sports tech is multifaceted and full of potential. From sports charities working with top UK teams and clubs to predictive analytics startups, the future is looking bright for both athletes and spectators!

Founded in 2016,ÌýÌýis the UK’s best-known and fastest-growing startup and tech news site. This is where decision makers, investors and startups of all sizes and nature come to find out the latest developments and trends within the industry.

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See The List

Top 22 – >>

Top 15 – >>

Top 10– >>

Top 5 –ÌýÌý>>

Who Ranked Number 1? –ÌýÌý>>

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Feedback From The JudgesÌý

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Our two sons play football and lacrosse and unfortunately, both have experienced concussions, so the amount of youth sports-focused technology presented this year hit close to home. Rezon’s Halos headband and OptiZone’s ACL injury prediction stood out as technologies I wish existed when our boys first stepped on the field.

Theia’s markerless biomechanics and EasyCoach’s operational platform round out a vision of what youth sports should be: safer, smarter, and more organized. I also appreciated TAC Sports’ development-first methodology rooted in kinesiology and sports psychology.

As an athlete myself, companies prioritizing injury prevention and youth development stand out because kids who stay healthy and on the field are far more likely to carry those habits into adulthood, building a lifetime of physical activity rather than being sidelined before they ever get started.

Cheryl McColgan, Founder at Heal Nourish Grow LLC

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What struck me most about this cohort was the range, from cutting-edge biomechanics and brain-protection wearables to platforms that make sport genuinely accessible to people who’ve historically been locked out of it. Theia, Rezon, and OptiZone were standouts for me: they’re not just ideas, they’re validated, deployed, and already changing how elite sport operates.

DRAGON is the most exciting hardware bet in the field. I was also moved by entries tackling inclusion: MyWhoosh, Laces Sports, SPORTL, because that’s where the next wave of growth in SportsTech lives. A strong vintage overall, and genuinely hard to judge.

, CTO of 9jaPay Group and Running Canalis Labs

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The most striking thing about this group of finalists is the sheer range of different types of companies – all trying to solve challenges in the world of sports by taking completely different approaches. This made judging simultaneously incredibly difficult and a great deal of fun!Ìý

It’s hard not to see companies with advanced tech solutions as standouts in this category. For that reason, Theia, Optizone and Rezon were hard to ignore – their creativity in solving complex challenges (and challenges within challenges!) is truly impressive and exciting. Furthermore, I’d like to give special shoutouts to Tickaroo, MyWhoosh and TAC Sports, all of which really caught my eye.Ìý

Congratulations to all entrants and our top 22 finalists. Judging these companies was fun and exciting from both a tech perspective and a professional capacity, but also as an athlete who loves everything bright and shiny int the world of sports!

Gina Marrs, Editor at 91̽»¨

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I am delighted to select Prorizon as my winning entry. Connecting physical with both mental and social (and also environmental) data is essential to understand a true picture of health.

Proactive and evidence-based, I feel that this solution is a timely alternative to the notion that healthcare and especially psychology, can only be about the process of identifying and treating maladaptive states.

Prorizon seems to offer a wider solution that promotes positive adaptive behaviours that potentially offer solutions to the general population too.

Antony Steward, Director of Fitness at Johnson DigitalÌý

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Judging SportsTech22 was a genuinely enjoyable challenge. The breadth of entries, from deep biomechanics science to grassroots social impact, reflects how much the sector has matured. The standout companies combined proprietary technology with real in-sport deployment and founder-level domain expertise. Rezon and MyWhoosh were particularly impressive: both have moved well beyond concept, with validated products making a real impact in competitive environments. DRAGON’s AR hardware also showed serious engineering ambition. What separated the best from the rest was specificity: a precise problem, credible evidence, and a clear commercial case. Sport doesn’t need more data, it needs tools that change decisions.

David Burns Co-Founder & CTO, Xalo | Co-Founder, Dado Studio & dadoAI

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It was a pleasure to participate as a judge in this year’s 91̽»¨ SportsTech22 competition.

“This year’s entries highlighted just how broad and dynamic the SportsTech market has become. In judging the category, I looked beyond innovation alone and focused on evidence of real-world impact, commercial awareness and a clear path to scale in what is an increasingly competitive market.

“Theia, MyWhoosh, EasyCoach, OptiZone and Tickaroo stood out as clear front-runners. Each articulated a well-defined problem, compelling solution and backed it up with credible signs of traction. Collectively, they demonstrated the qualities which are critical for success in today’s SportsTech landscape.

“Congratulations to all the teams for their ambition and achievements to date.Ìý

Kirsty Jarvis, CEO and Founder of Luminous PR

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Thank You To Our Judges

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David Burns Co-Founder & CTO, Xalo | Co-Founder, Dado Studio & dadoAI

David is Co-Founder and CTO of Xalo, an early-stage sports technology company applying AI, computer vision, and machine learning to elite athlete performance. He also co-founded Dado Studio, a behaviour-science-led brand and product studio, and dadoAI, which is on a mission to make every company AI-native. With experience across product development, technology leadership, and commercial strategy, David brings a builder’s perspective to emerging sports technology.

Kirsty Jarvis, CEO and Founder of Luminous PR

Kirsty has spent the past two decades in PR and marketing roles, resulting in a wealth of experience leveraging the power of media and creating impactful campaigns for hundreds of startups and well-known brands including Unilever, PayFit, Cover Genius, (Wise) and Azimo.ÌýKirsty, an avid runner, is an active mentor and advisor for businesses in the UK and Europe. A self-proclaimed tech geek, she is known to experiment with the latest innovations – especially when it comes to health and fitness.

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Founder:ÌýVeronica Wilde

Website:Ìý

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About VWilde Fitness

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VWildeFitness is a hybrid coaching business supporting women 35+ to rebuild their health, strength and confidence through simple, sustainable habits that fit around real life.

We combine online coaching, habit tracking, community accountability and real-world support to help women move away from all-or-nothing approaches and create consistency that lasts.

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Co-Founder and CEO:ÌýJoly Zou

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About Prorizon

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Prorizon began our journey to redefine human health and performance by identifying a critical flaw in modern sports science. Today, athletes are flooded with physiological data from smartwatches and trackers. Yet, injury rates and burnout remain stubbornly high. Realising that tracking physical strain in isolation is fundamentally flawed, we built Prorizon to measure the invisible psychosocial factors driving performance. By focusing on the holistic biopsychosocial load, creating a system that understands an athlete as a complete human being rather than a machine.

Our core innovation is the Mind Body Digital Twin®. While standard wearables track physical metrics in a silo, our software fuses biometric feeds with psychological and social data. This allows us to predict the risk of injury and overtraining before physical symptoms ever manifest. We hold pending patent applications covering our proprietary digital twin engine, which leverages advanced machine learning to solve the industry wide problem of data fatigue, transforming a static data entry chore into a dynamic, hyper personalised daily interaction.

Transitioning this innovation into a robust institutional infrastructure brought unique challenges. Institutions require stringent governance and duty of care audit trails. We overcame this hurdle by building an explainable artificial intelligence layer to provide coaches, supporting staff and national governing bodies with transparent, actionable insights without compromising user privacy. We have successfully validated this entire ecosystem through pilots with sports clubs (eg. Gloucester Rugby) and organisations (eg. England Athletics).

Our impact on the sports tech industry is evident in how we bridge the mind-body gap. Instead of handing athletes and coaches a dashboard of meaningless numbers, our intelligence layer translates complex physiological and psychosocial data into clear, actionable guidance. We empower athletes to manage their total systemic load and enable organisations to fulfill their duty of care effectively. By proving that mental and social stress mathematically impact physical readiness, Prorizon is setting a new standard for holistic health and sustainable peak performance across the global sports landscape.

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MD and CTO: Anthony Bailey (MD), Brendan Canning (CCO)

Website:Ìý

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About Triple B Media

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Triple B Media is an emerging leader in the free, ad-supported television (FAST) universe. The company launched in 2021 with a clear mission: to superserve loyal fan bases of niche sports which are underrepresented by major networks.

The most well-known sports networks largely focus on a handful of sports such as football, basketball and baseball. Coverage of these sports is easy to find, though consumers often end up spending quite a bit on ever-rising cable bills and monthly subscriptions. Fans of less-mainstream – but still quite popular – sports often still have to pay for those subscriptions just to catch their favourite sport for an hour here or there in off-peak time slots. Triple B has created homes for these fans.

With free, 24/7 channels dedicated to billiards, boxing, bowling, cornhole and powersports, Triple B provides a set-it-and-forget-it service for passionate fans who cannot get enough of their favourite sport. And while Triple B is a small fish in a global pond, things are going swimmingly. It was named to the 2025 Inc. 5000 list of fastest-growing companies and has launched new channels every year since its inception.

Viewers can access and watch these channels for free on a wide range of broadcast and streaming platforms. And unlike other types of content in which a paid subscription may eliminate ads, every live sporting event you have ever watched has had regular commercial breaks, so there really is no downside.

For example, Billiard TV is accessible via Prime Video (U.S. and UK), DIRECTV, Samsung TV Plus, The Roku Channel, LG Channels, YouTube TV, Fubo, Sling TV, Xfinity Stream, Xumo Play, Rogers Stream, Google Freeplay, Plex, Distro TV, Local Now, Tivo, Free Live Sports, TCL, sports.tv, Freecast, Stremium, Channel Box and Vidaa, in addition to its own Roku app. And there is a diverse mix of programming. In addition to showing classic Mosconi Cup tournaments, Billiard TV streams more than 1,000 hours of live professional and high-amateur billiards from all over the world on an annual basis.

The key innovation of Triple B is offering a repeatable and streamlined distribution model for niche rights holders that can leverage streaming platforms across smart TVs and set-top boxes, as well as web-based streaming and even digital over-the-air television. It is a huge boon for sports leagues rights holders, who would not have another way to effectively monetise their content. It also provides a uniquely targeted mechanism for advertisers who want to reach these audiences.

But as Triple B co-founder Brendan Canning put it in an article in The Sun covering the launch of Billiard TV in the UK: The real winners, of course, are the fans and viewers.

Triple B is changing the sports entertainment landscape by superserving die-hard sports fans who cannot get enough of the sports they love. Many of these platforms are already built-in and accessible on smart TVs, or just a few clicks away on a computer. No cable bills, no subscription fees, all action, 24/7.

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Founder:ÌýKamini Manivannan

Website:Ìý

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About Laces Sports

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Laces began in early 2025 with a simple but powerful idea. Sports are one of the largest cultural forces in the world, yet millions of women and casual fans feel excluded from traditional sports media and fantasy sports platforms. Most existing fantasy products assume deep knowledge of statistics, rules, and strategy. Laces was created to make sports more accessible, educational, and engaging for beginners while still being entertaining for experienced fans.

The company was founded by Kamini after years of working in sports analytics and fan engagement at the NFL, Brooklyn Nets, and USTA. She saw firsthand that many people were curious about sports but intimidated by the complexity of existing platforms. Laces was designed to remove that barrier. The goal was to build a product that teaches sports in a simple and interactive way while allowing users to participate in fantasy games and social experiences with friends.

One of the first milestones for Laces was the creation of an early prototype in the form of a Chrome extension. This tool used artificial intelligence to analyze a users fantasy roster and provide simple explanations of player performance, team context, and strategy. The prototype demonstrated how AI could act as a guide for beginners by translating complex sports data into clear insights.

Building the first version of Laces came with several challenges. The biggest challenge was simplifying sports information without losing the depth that makes sports interesting. Fantasy sports platforms traditionally rely on dense statistics and interfaces designed for experienced players. The team spent significant time designing an experience that a fourteen year old beginner could understand while still delivering meaningful insights.

Another challenge was building credibility in a sports technology ecosystem that has historically focused on experienced male fans. Laces addressed this by building a community first. Through panels, podcasts, newsletters, and industry conversations, the company began building a network of women who are curious about sports and want to learn in a welcoming environment. This community helped validate the need for a product designed for beginners.

The impact of Laces on the SportsTech industry is emerging in three key ways. First, it reframes fantasy sports as a learning platform rather than just a competition. Second, it demonstrates how artificial intelligence can act as a sports tutor that explains rules, strategy, and player performance in real time.

Third, it highlights the enormous opportunity to serve female fans and casual viewers who have historically been overlooked by traditional sports products. Today Laces continues to build toward a larger vision. The platform aims to become a one stop destination where new fans can learn sports fundamentals, follow athletes, and play fantasy games in a supportive environment. By combining education, social interaction, and intelligent guidance, Laces is helping open the world of sports to a much broader audience.

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CEO: Marcus Brown

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About Theia

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Theia was founded to address a fundamental limitation in how human movement is studied and measured.

Traditional motion capture systems rely on markers, sensors, and tightly controlled environments. While accurate, these systems are difficult to scale, and rarely reflect how athletes actually move in training or competition. At the same time, performance data such as bat tracking and ball tracking has developed in parallel, creating fragmented data streams that cannot be directly aligned. This disconnect has limited the ability of coaches and performance staff to understand how movement mechanics translate into performance outcomes.

Theia addressed this problem through a markerless, AI driven approach. The company’s flagship software Theia3D uses synchronised video and deep learning models to generate an athlete’s full 3D biomechanics without markers or specialised equipment. This allows data collection in real environments with no athlete setup time, removing a major barrier to adoption.
A key challenge has been advancing a new approach within a field built on established measurement standards.

Applied sports science relies on systems that are highly validated, controlled, and well understood. Introducing a video-based, markerless approach required not only technical innovation, but also clear evidence that it could meet the standards the field depends on.

Since its founding, Theia3D has been evaluated in more than 50 independent peer-reviewed studies, demonstrating strong agreement with traditional marker-based systems across a wide range of movements and environments. The platform is now used by more than 1000 biomechanics labs and trusted by professional sports teams and leading research institutions across the globe.

The company was handpicked as one of a select group of technology providers in the NBA’s first ever league-wide biomechanics program focused on injury prevention, now being deployed across all 30 teams to standardise data collection and improve understanding of movement and injury risk.

By removing constraints and integrating previously disconnected systems, Theia has expanded who can access human movement data and where it can be applied. Movement analysis is no longer limited to controlled lab studies, but can be embedded anywhere athletes train.

Theia is enabling a shift in sports technology from isolated measurement toward connected, real world insight. Its platform provides the foundation for a more complete understanding of performance, where movement, equipment interaction, and outcomes can be analysed together in context.

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CEO and CTO: Marco Savino (CEO) and Piercarlo (CTO)

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About Iterpro Sport

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Iterpro is a sports technology company focused on helping clubs and organisations make smarter, data-driven decisions. Its core offering is an all-in-one sports intelligence platform that connects every department within a team – from coaching and performance to medical, scouting and operations – into one centralised system.

Founded in 2018, Iterpro was created to solve one of the biggest challenges in modern sport: fragmented data. By bringing multiple data sources together in a single platform, it enables teams to streamline communication, simplify workflows and turn complex information into clear, actionable insights.

What sets Iterpro apart is its holistic approach. Rather than focusing on just one area, the platform supports the entire organisation, helping improve performance, optimise processes and enhance collaboration across departments. Suitable for both elite and developing teams, Iterpro positions itself as more than just software – it’s a complete digital ecosystem designed to support smarter decision-making in sport.

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Founder and CTO:ÌýShlomi Meiner

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AboutÌýEasyCoach

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EasyCoach was founded in 2021 by Shlomi Meiner, a former college football player who experienced firsthand the operational chaos that holds clubs back.

His vision was straightforward: give coaches and clubs a single platform where daily operations and genuine player development work together, not in silos.

The challenge EasyCoach set out to solve is one that nearly every youth soccer club faces. Scheduling, payments, and communications were handled in one place, while session planning, player evaluations, and development tracking happened somewhere else entirely, if they happened at all.

This disconnect wastes time, dilutes coaching quality, and leaves clubs unable to grow sustainably. Building a product that truly unified these two worlds, and made both sides better, required deep understanding of how clubs actually operate under real pressure. The team did not build for an idealised version of a club. They built for the messy, time-poor, resource-stretched reality most clubs live in every day.

Since launching, EasyCoach has grown into the operating system for youth soccer. The platform now supports over 150 clubs and federations across more than 30 countries, managing more than 50,000 players worldwide. Today EasyCoach is the official platform for the WPSL in the US and its clients include Villarreal CF, Shakhtar Donetsk, and the national football federations of Croatia, Israel, Kazakhstan, and Fiji. That breadth of adoption, spanning top European clubs and national governing bodies on multiple continents, reflects a product that works across very different sporting cultures and organisational structures.

The impact on the SportsTech industry has been meaningful. EasyCoach shifted the conversation from data storage to genuine operational support. Most platforms in this space help clubs record what is happening. EasyCoach helps clubs determine what should happen next. Built-in AI assistants reduce administrative workload and give every role in a club, from director to coach to admin, clear and actionable next steps. This is a fundamentally different proposition, and it has raised the bar for what clubs should expect from their technology partners.

EasyCoach also demonstrated that professional-grade tools do not have to be exclusive to elite clubs. By making a sophisticated, AI-powered platform accessible to grassroots and semi-professional organisations alike, the company has helped level the playing field in youth player development. Clubs that previously relied on spreadsheets and group chats can now operate with the same clarity and structure as top-tier academies.

The road from founding to where EasyCoach stands today involved navigating a fragmented market, building trust with federations that had never adopted software of this kind, and continuously refining the product based on feedback from coaches who had little tolerance for complexity. That grounding in real-world use cases is what sets EasyCoach apart.

EasyCoach is not simply a sports technology product. It is the infrastructure that modern clubs and federations are building their future on.

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CEO: Jay Prasad

Website:Ìý

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About Relo Metrics

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Relo Metrics is a sports technology company focused on helping brands, teams and organisations understand and maximise the value of their sponsorships through data. Its core offering is an AI-powered analytics platform that measures sponsorship exposure across broadcast, social media, streaming and in-venue channels, providing a comprehensive view of performance in real time.

Originally launched as GumGum Sports, the company has built its reputation on using advanced AI and computer vision to analyse how and where brands appear during live events. This allows organisations to move beyond estimates and make more accurate, data-driven decisions about their partnerships and investments. Relo Metrics works with a wide range of clients, including major sports leagues, teams, agencies and global brands.

By turning complex exposure data into clear, actionable insights, the platform helps optimise sponsorship strategies, improve collaboration and drive stronger returns across the sports and entertainment landscape.

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Co-Founder and MD:ÌýAhmad Amine Loutfi

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About Codrit

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Codrit is an innovation lab focused on building forward-thinking products and platforms across fintech and sports technology. Rather than acting as a traditional software company, it works as a hands-on partner, helping turn ideas into fully realised, production-ready systems. By combining applied AI, automation and data-driven engineering, Codrit creates solutions designed to streamline processes and improve efficiency at scale.

The company supports the full product lifecycle, from early-stage research and prototyping through to real-world deployment. This means it doesn’t just develop concepts — it helps bring them to life as fully functional, standalone platforms. Its work reflects a strong focus on practical innovation, with an emphasis on building tools that deliver real impact. Codrit offers flexible collaboration models, whether partnering closely with businesses on long-term development or delivering complete builds for teams ready to execute.

With a focus on security, scalability and clarity, the company is committed to creating technology that is both innovative and built for long-term success.

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