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When you think of scaling a company, it normally means one thing: hiring more people.

If you need to move faster, you increase your headcount. If you’re launching new products, just build a bigger department. When you’re ready to expand internationally, it’s probably time to double the team.

But that long-standing assumption is starting to look a little outdated, and not only that, it’s actually not necessarily the best way forward anymore.

Across startups and established companies alike, smaller teams are increasingly outperforming large departments. And it鈥檚 not because they鈥檙e working harder – it鈥檚 because they鈥檙e structured differently.

According to Eric Carrell, CEO of Dofollow.com, lean teams are often faster, clearer in their decision-making and far more productive per person than larger organisational structures.聽In today鈥檚 market, that difference can be a serious competitive advantage.

The Hidden Problem With Big Teams

At first glance, bigger teams seem like they should produce more work – more people equals more output, right?

Well, in reality, it doesn鈥檛 quite work that way, and if you’ve ever worked in a big team, you likely already know that.

As teams grow, the complexity of coordinating them grows even faster. Communication channels multiply, meetings stack up and decision-making starts travelling through multiple layers of management.

And acording to Carrell, this is where things start to slow down.聽鈥淭he bigger the team, the more time people spend talking about what needs to get done instead of actually doing it.鈥� If you’ve ever been part of something like this, you’ll know exactly how frustrating it can become.

He points out that coordination costs quickly eat into productivity. Status meetings, alignment discussions and cross-department updates often take over the working day, meaning the infrastructure of the team becomes the work itself.

In other words, the system designed to help teams collaborate can end up slowing them down – pretty counterintuitive, at the end of the day.

And, decision-making can suffer too.

鈥淲hen you have three or four layers between the person making the decision and the person executing it, you lose speed and you lose fidelity,鈥� Carrell explains. By the time approvals pass through multiple managers, the original idea can become diluted – or, the opportunity may have already changed.

For companies operating in fast-moving sectors like tech, that lag can be costly – if not completely detrimental.

That’s Why Lean Teams Move Faster

Now, smaller teams tend to operate in a very different way. Instead of dividing responsibility across dozens of roles, lean teams often give individuals clear ownership of specific outcomes. That clarity changes how people approach their work.

As Carrell puts it,聽鈥淚n a small team, everyone knows their role and how their work connects to the result.鈥�

When responsibility is clear, accountability naturally increases. There鈥檚 no ambiguity about who owns what, and there鈥檚 no large group to absorb underperformance. And that clarity can become a powerful performance driver.

Lean teams also benefit from less operational friction. Without long approval chains or competing departmental priorities, they can test ideas quickly and iterate just as fast.

Processes that might take weeks in a large organisation can sometimes happen in days within a smaller team.

Taking Ownership Tends To Drive Better Results

One of the biggest differences between lean and large teams is mindset. In bigger departments, employees can sometimes end up responsible for only a small part of a larger process. Their focus becomes completing a task rather than delivering a result.

Lean teams tend to flip that dynamic.聽鈥淥wnership is what drives performance,鈥� Carrell says. 鈥淲hen someone feels responsible for an outcome rather than just a task within a process, they find ways to make it work.鈥�

That sense of ownership encourages problem-solving, initiative and adaptability – all qualities that are increasingly valuable in fast-changing industries.

It鈥檚 also much easier to maintain when a team is small enough for everyone to clearly see how their work affects the overall outcome.

Nowadays , Output Per Employee Is the Metric That Really Matters聽

Another factor reshaping how businesses think about team size is technology.聽Automation tools, AI platforms and better digital infrastructure mean smaller teams can now achieve what once required much larger departments.

Because of this shift, many investors and operators are starting to focus less on total headcount and more on output per employee.

According to Carrell, this is becoming one of the most important metrics for modern companies.聽鈥淭he businesses winning right now have figured out how to do more with less by building smarter.鈥�

Automation is playing a big role here. Tasks that once required entire operational teams can now be handled by a single person with the right systems in place.

That frees lean teams to focus on higher-value work – strategy, creativity and decision-making – rather than repetitive processes.

As Carrell notes,聽鈥淓fficiency is about making sure every person on your team is moving the business forward.鈥�

But Lean Doesn鈥檛 Mean Cutting Corners

Of course, running a lean team doesn鈥檛 simply mean reducing headcount.聽According to Carrell, the real goal is reducing unnecessary complexity. That includes eliminating excess management layers, clarifying ownership and using automation strategically to remove repetitive work.

He also emphasises that leaders need to trust smaller teams with meaningful responsibility if they want the model to work. Lean is not a headcount target. It is a discipline.鈥�

When teams have clear roles, direct accountability and the authority to act, speed and resilience tend to follow, and in today鈥檚 business environment, those qualities matter more than ever.

So, What’s the Bigger Lesson for Startups and Scaleups?

For startups in particular, the rise of lean teams offers an important takeaway.

Scaling doesn鈥檛 always mean hiring as quickly as possible. In fact, growing too fast can introduce the very complexity that slows a company down.

Instead, many founders are discovering that smaller, focused teams – supported by the right tools – can move faster, adapt more quickly and produce better outcomes. And that means that when it comes to building high-performing organisations, the old rule might need updating.

So, the ultimate lesson here? Bigger isn鈥檛 always better.

Sometimes, smarter is.