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Whether you’re just starting a business, want to improve your sales or are part of a team that is about to fundraise – learning to pitch is an incredibly important skill.

Depending on what industry you work in, pitching will allow you to:

• More easily sell your products and services
• Raise funds for business expansion
• Inspire teams to achieve their best results
• Build relationships with other businesses

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What Makes A Successful Pitch?

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A successful pitch is usually made up of a few elements. These include:

Confidence:ÌýA good pitch is just as much about the person delivering it as what they’re saying. Having the confidence to speak about a topic helps draw people in and helps the audience see you as an authority.

A good story:ÌýLike any presentation, at the heart of any good pitch is a story. Captivating the audience with a good narrative helps them stay engaged and interested throughout.

A value add proposition:ÌýAny pitch has one aim: to sell something. Whether it’s a product or your business, it’s important to communicate how you expect to add value to your audience.

Succinct points:ÌýNo one likes to listed to a ramble. A good pitch is succinct, well crafted and delivered in a way to keep people interested.

A call to action:ÌýThe end of a pitch should always have a clear call to action, helping the audience understand what you would like the next steps to be.

If you need a bit of extra help crafting the right pitch, luckily there are a ton of books written on the subject, helping you become a pitching pro.

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Public Speaking: How To Speak Effectively

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For lack of a better term, a pitch is essentially a form of public speaking. This book is all about how to communicate confidently and clearly to achieve the aims that you’re after.

Teaching how to command attention and speak with authority, it’s a great book for anyone looking to improve their presentation skills.

Read the book

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Storyworthy: Engage, Teach, Persuade, and Change Your Life Through The Power of Storytelling

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A pitch isn’t just about facts and figures—it’s about telling a story. Matthew Dicks’ book gives readers the tools they need to tell stories that keep audiences interested.

He believes that anyone can be a good storyteller, encouraging people to recognise the powerful stories in their lifes.

Read the book

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The Sell is Human

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Author Daniel Pink argues that everyone is a salesperson. People constantly want others to buy into their ideas, stories and sometimes products.

This book looks at the art of selling, using social science and cognitive insights to help people understand how to appeal to others. By mastering this, people are able to craft better pitches in all areas of their lives.

Read the book

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Sell With A Story: How to Capture Attention, Build Trust, and Close the Sale

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Paul Smith talks about how storytelling can turn presentations and pitches into relationship building opportunities.

The book talks through ways to create stories that draw people in, add value and help you achieve your aims.

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Pitch Anything

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Oren Klaff’s bestseller talks through his unique method, which has helped raise more than $400 million for businesses. This book is all about how to position your ideas in the right way.

From how you stand, to building the story and delivering the hook, his method can be used for a variety of pitches – whether it’s for business or something more personal.

Read the book

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The Art Of The Pitch

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Written by a big name in the advertising industry, Peter Coughter shares insights from decades of experience in creating winning presentations.

The book talks about the importance of storytelling, preparation and personal connection to help people deliver pitches that persuade.

Read the book

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