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When running a business, gaining customers is one thing – but keeping them engaged is a whole other story.

Whether you’re just launching a business, looking to improve your marketing tactics or are simply trying to reduce churn, customer retention should be at the heart of your strategy.

What Are Some Common Customer Retention Strategies?

If you’re looking for ways to retain customers you could try:

• Investing in more customer service staff, who will be able to more quickly resolve any customer issues that would otherwise result in them leaving the company.
• Rewards programmes, incentivising them to keep coming back.
• Perks for those signed up to newsletters or mailers.
• Asking for regular feedback, and improving where needed.
• Investing in social media marketing, so audiences are always up to date with the latest offerings and products from the company.

If you need some more ideas, luckily a number of business leaders have written books on the topic. Some of our favourites include:

Keep Your Customers

Keep your customers is all about using customer psychology and behaviour to improve the lifetime value of clients.

Through real-world case studies and commentary from VCs and CEOs, the book provides practical ideas for building loyalty within your customer base.

Buy the book .

Subscribed

In this book, Tien Tzuo explores how the subscription model is the future of business retention. The book talks about how the whole company needs to be re-invented to make this model work.

Through subscriptions, business leaders can create recurring revenue streams and build long-term loyalty in your customers.

Buy the book .

The Customer Centricity Playbook

One of the main things businesses need to learn is that not all customers are the same. This idea of individualisation can help to build a customer strategy that really works.

The book has become a go-to for those looking to improve their customer retention, ensuring businesses are providing real value to each individual in their audience.

Buy the book .

Retention Point

For businesses that use subscription or membership models, Retention Point is an important read.

The author talks about how to keep subscribers engaged long-term by stopping them quitting. The Retention Point is all about how to get there at scale, meaning you don’t have to waste money constantly finding new customers.

Buy the book .

The Effortless Experience

In an age where everything is available at our fingertips, creating customer experiences that are effortless is the key to retention.

This book talks about how data, insights and profiles can make businesses more likely to keep customers happy – getting rid of the fluff and creating real and useful experiences for them.

Buy the book .

Never Lose a Customer Again

If you鈥檙e looking for advice around how to turn one-time buyers into lifelong customers, this book is for you.

Customers have the highest churn potential in the first 100 days, so nailing your retention strategy early on is important.

This book is all about how to engage with your audience to keep them locked in long-term.

Buy the book .

Evergreen

This book is all about how to make your company Evergreen through building character, community and content.

It helps business leaders more clearly see what will help them grow revenue, and what might be zapping resource. Whether it’s a startup or a big business, this book is perfect for those looking to build their business through customer loyalty.

Buy the book .