Podcasting has grown from a new media source to a multimillion pound industry. In fact, according to Ofcom, just over 20% of UK adults now listen to at least one podcast a week 鈥� that鈥檚 11.7 million people!
According to Hello Audio, an average podcaster makes from $0 to $1,000 per episode, depending on their listener count, sponsorships, and how they monetise. When it comes to opening a podcast studio, the average revenue for Immersive Podcasting Studio Rental businesses in the US is around $100,000 to $500,000 per year! And it鈥檚 certainly following suit in the UK.
It鈥檚 no surprise then, that so many people are exploring starting their own podcast business.
If you鈥檙e one of those people, look no further.
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What Does A Podcast Business Need?
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If you鈥檙e thinking of opening a podcast business or studio, you鈥檒l need a few things:
A good, soundproof space:听Recording a podcast requires a soundproof space with good acoustics. The space will need to be enclosed and private, with some sound proofing if possible. You can use the corner of an office space (as long as it鈥檚 quiet) or rent somewhere bespoke. This will allow you to record high-quality podcasts.
The right audio tech:听It goes without saying, but if you want to record good podcasts, you need the right audio technology to do it! This includes microphones, headphones and computers to help you record and store high-quality sound.
The right video tech:听Most podcasts aren鈥檛 just recorded aurally, but with video too. These videos are used on social media to help market the podcast, usually focusing on funny or interesting snippets. Because of this, you will need to have access to the right video tech, which includes cameras and snipping tools to generate the content for social media.
Software:听Once you record the audio, you鈥檒l need the right level of software to splice it into a full-blown podcast. This software allows you to edit, download and store your episodes using high-quality audio so you never lose the quality when converting.
A team!:听Of course, any business needs the right people running it. You will definitely need a sound engineer and someone to organise the schedule of the studio. Whilst you can start small, it鈥檚 worth considering how quickly you want the business to grow and what hires you need to make to achieve it.
Need some help finding the right tech and software? Look no further:
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Tech For Your Podcast Business
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Microphone
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The microphone you buy will be one of the most important elements of the podcast business. You want to make sure any audio you record is high-quality and that the microphone is able to pick up the right sound without too much background noise.
Picking the right one is important, so here are a few options:
- starting at 拢62.99
- , starting at 拢98.99
- starting at 拢93
Headphones
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When speaking, your guests and sound engineer will need to listen through headphones. The sound engineer especially will rely on the headphones for them to be able to adjust the sound in real-time to make sure the recording is as high-quality as possible.
You will need a headphone each for guests and one for your sound engineer too.
Some options include:
- , starting at 拢75
- , starting at 拢34.99
- starting at 拢17.99
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Lighting
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If you鈥檙e planning to video your podcasts, you鈥檒l need to make sure the environment has good lighting.
Luckily, good lighting tech, especially for small spaces isn鈥檛 that expensive. Here are some options we like:
- starting from 拢59.99
- starting from 拢42.19
Video Recorders
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So you have your sound and lighting sorted, now it鈥檚 time to turn to the video equipment.
You鈥檒l need a high quality camera that is able to record and store vast amounts of footage. Given that podcast discussions can be many hours long, these cameras also need to have good battery life.
Some of our favourites include:
- , 5k, starting from 拢149.99
- , starting from 拢117.07
- starting from 拢203.99
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Software For Your Podcast Business
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As well as the tech for recording the podcast, you鈥檒l also need the right software for splicing the audio.
Some of the most well known options include:
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Podbean
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Podbean is a podcast hosting and monetisation platform, designed to help people create, promote and monetise their podcasts.
With over 6,000 podcasts launched on the platform, it鈥檚 a great option for anyone looking for an all-in-one software.
Riverside
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Riverside is an online video software that allows users to record conversations remotely and turn them into podcasts.
Perfect for businesses that may not have a studio yet, it allows hosts to speak to and record conversations with people all over the world.
Podcastle
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Podcastle AI allows people to create videos and podcasts easily.
With social media clips, AI generated subtitles and voiceovers easily added in, it鈥檚 a great tool for any podcast business.
Adobe Audition
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Powerhouse Adobe isn鈥檛 just for editing images, its Adobe Audition software covers audio too. The software is able to record, edit and download audio, making it the perfect addition to any podcast studios.
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