With the likes of Elon Musk, Mark Zuckerberg and Jeff Bezos making headlines on the daily, Tipalti wanted to discover which CEOs have the most influence on us. The study looked at social media presence, TV appearances, net worth, fake news claims and even merchandise to discover the most influential CEOs in 2022.
There was a time when the most successful CEOs and business owners were just that and were relatively unknown to the customers and users of their products and services. In 2022, however, these top bosses are far more visible and some are influencers in their own right.
From Twitter to TikTok, the names and lives of CEOs are increasingly visible, but which ones are proving to be the most influential?
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The 5 most influential CEOs of 2022
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As of 23 September 2022 when Tipalti conducted the research, the most influential CEOs are:
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| Rank | Name | Company | Twitter Followers | TikTok Views | IMDB Credits | Fake News | Net Worth ($) | CEO Influencer Score |
|---|---|---|---|---|---|---|---|---|
| 1 | Elon Musk | Tesla | 106.5m | 12.1bn | 158 | 59 | $264bn | 9.91 |
| 2 | Bill Gates | Microsoft | 60.4m | 1.4bn | 241 | 141 | $114bn | 9.60 |
| 3 | Jeff Bezos | Amazon | 5.2m | 2.1bn | 93 | 8 | $142bn | 9.20 |
| 4 | Mark Zuckerberg | 0 | 819.9m | 124 | 21 | $55bn | 7.86 | |
| 5 | Tim Cook | Apple Inc. | 13.6m | 65.8m | 33 | 0 | $1.5bn | 7.72 |
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Since this research was conducted, Elon Musk completed his acquisition of Twitter.
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Elon Musk
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CEO Influencer Score听 鈥� 9.91/10
Elon Musk has been crowned as the most influential CEO with a score of 9.91 out of 10. Musk has been incredibly successful as the CEO of Tesla since earning the job in 2008 releasing a selection of incredibly safe electric cars. In April 2022, Musk finalised a deal to purchase Twitter despite attempting to withdraw, leading to an ongoing legal battle between the CEO and the social media powerhouse. Musk completed the acquisition of Twitter in October 2022.
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Bill Gates
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CEO Influencer Score 鈥� 9.6/10
Bill Gates takes second place with a CEO influencer score of 9.6 out of 10. Bill Gates co-founded Microsoft, which has become one of the most successful companies in the world. However, in March 2020, Gates stepped down from the Microsoft board and was left with just 1% of shares in the company.
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Jeff Bezos
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CEO Influencer Score 鈥� 9.2/10
Jeff Bezos completes the top three with a CEO influencer score of 9.20 out of 10. Bezos is the founder of Amazon and was CEO until July 2021. Andy Jassy replaced him as CEO with Bezos wanting to focus on other projects. Bezos was the richest man in the world for four years before Elon Musk overtook him this year.
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You can view the full research here: https://tipalti.com/ceo-influencers/
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