Its happening, ethical consumerism is going mainstream! It鈥檚 exciting that the ethical mindset is become more widely-recognised and accepted. It鈥檚 becoming more widely available, making ethical purchasing choices easier than ever and allowing ethical startups to thrive. Here are 5 reasons why.
1. Certification
reported earlier this year that 鈥渆thical shopping is increasing鈥� with 77% people in the UK now say they care about Fairtrade. Growing awareness is giving a boosting the ethical industry, more and more people are beginning to search for certification on their products. For organic products, we鈥檝e got the ; beauty is covered by the ; and everyone knows the Leaping Bunny symbolises cruelty-free processes.
2. future focused Gen Y
Gen Y is championing ethical brands, with studies saying up to 鈥�84% believe it is [their] duty to change the world鈥�. 聽This idealism and changes in business such as online brand presence, means that millennials are using their purchasing power to back ethical businesses.
3. The green vote
We all have a vote, we are voting both with the ethics we hold, and the way we spend our money too. Lucy Shea, CEO of change agency Futerra said at a recent Fairtrade Conference: 聽鈥淢indset is fundamental to creating change. Each time you shop it鈥檚 a vote to change the world the way you want, this, and the fashion industry will play an important role in making it happen. Let鈥檚 get to work!鈥�
4. start-up online
There鈥檚 never been a better time to set up a start-up. Having a strong digital presence can be a real accelerator for ethical business. It enables founders to shout about unique selling points such as transparent sourcing.
5. We love people
With artificial intelligence (AI) changing almost every industry, more value than ever is being placed in the 鈥減ersonal connection鈥�. With ethical businesses, transparency goes as far as getting to know the people involved, from HQ to the shop floor.
